Outbound Email Campaigns Lead Gen Specialist

Taraki; Lahore; On-site; PKR 900,000 - 1,200,000; Full time

Job summary

Folium AI in Lahore is seeking a Marketing Executive (Outreach Campaigns) to lead outbound email initiatives and drive qualified opportunities. You will design, execute, and optimize campaigns that engage prospects and support the sales cycle.

The role requires hands-on experience with Instantly or similar platforms and Salesforce, a strong command of English writing, and a data-driven approach to lead generation and segmentation.

Qualifications

• 2+ years of experience in email marketing or outbound campaign management.
• Hands-on experience with Instantly (or similar cold email platforms) and Salesforce CRM.
• Strong English written communication skills.
• Knowledge of lead generation, data segmentation, and campaign optimization.
• Basic understanding of email deliverability, SPF, DKIM, and DMARC.
• Experience with LinkedIn outreach is a plus.

Responsibilities

• Manage outbound email campaigns using Salesforce and Instantly/GHL.
• Build and optimize mass and drip email sequences.
• Define ICPs and extract targeted prospect data.
• Segment, clean, and manage lead databases.
• Monitor campaign performance and optimize for better engagement.
• Handle initial prospect responses and qualify leads.
• Maintain accurate CRM records and campaign reports.
• Collaborate with the sales team to schedule qualified meetings.
• Support LinkedIn and other outbound outreach campaigns.

Skills

Lead generation

Data segmentation

Campaign optimization

English writing

Outbound marketing

Prospect qualification

Tools

Instantly / cold email platforms

Salesforce CRM

Job description

Folium AI in Lahore is seeking a Marketing Executive (Outreach Campaigns) to lead outbound email initiatives and drive qualified opportunities. You will design, execute, and optimize campaigns that engage prospects and support the sales cycle.

The role requires hands-on experience with Instantly or similar platforms and Salesforce, a strong command of English writing, and a data-driven approach to lead generation and segmentation.