Junior Marketing Executive

Folium AI; Lahore; On-site; PKR 300,000 - 600,000; Full time

Job summary

Folium AI in Lahore is seeking a motivated Junior Marketing Executive to manage outbound email campaigns and lead generation. You will work with the Sales team on segmentation, reporting, and outreach optimization to boost engagement and conversions.

Ideal candidates have 1–1.5 years of email marketing experience, strong English writing, and hands-on use of Instantly, Salesforce, and GHL. This on-site role offers growth in a fast-paced IT software environment.

Qualifications

• 1–1.5 years of experience in outbound email marketing campaigns.

Responsibilities

• Manage outbound mass and drip email campaigns using Instantly, Salesforce, and GHL.

Skills

Email marketing

Lead generation

CRM management

Data cleaning

Prospect engagement

English writing

Tools

Instantly

Salesforce

GHL

Zapier

n8n

Apollo

LinkedIn Navigator

Skrapp

Excel/Sheets

Job description

WE'RE HIRING | Junior Marketing Executive – Outreach Campaigns

Folium AI is looking for a motivated and results-driven Junior Marketing Executive to join our Sales team and manage outbound outreach campaigns.

Location: Lahore, On-site

Working Hours: 3:00 PM – 12:00 AM

Experience: 1–1.5 Years

Industry: IT / Software Development

What You'll Do:

• Manage outbound mass and drip email campaigns using Instantly, Salesforce, and GHL
• Extract, clean, segment, and organize lead data according to defined ICPs
• Create and manage multi-step email sequences and personalized outreach campaigns
• Monitor email deliverability, warm-up, sending limits, bounce rates, and spam signals
• Have a basic understanding of SPF, DKIM, and DMARC
• Track campaign performance and optimize messaging based on results
• Handle initial prospect replies, qualify leads, and coordinate discovery calls
• Maintain CRM records, unsubscribe lists, and suppression lists
• Perform A/B testing for subject lines and email messaging
• Coordinate campaign automations through Zapier/n8n
• Generate responses through LinkedIn and other outbound channels
• Prepare campaign reports and share weekly performance updates

What We're Looking For:

• 1–1.5 years of relevant experience in email marketing/outbound campaigns
• Strong English writing and communication skills
• Hands‑on experience with Instantly or similar cold email platforms
• Experience managing leads in Salesforce or a similar CRM
• Strong data cleaning, deduplication, segmentation, and CSV handling skills
• Understanding of email deliverability and safe sending practices
• Ability to engage prospects, qualify leads, and schedule meetings
• Experience in software/IT sales is preferred

Good to Have:

• Experience with Apollo, LinkedIn Sales Navigator, Skrapp, or email verification tools
• Familiarity with Zapier or n8nBasic Excel/Google Sheets skills
• Knowledge of spam avoidance and inbox placement
• Basic sales communication and follow‑up skills

Salary: Market-competitive

Incentives: As per company policy

If you're passionate about outbound marketing, lead generation, and building meaningful prospect conversations, we'd love to hear from you!