Online Marketing / Social Media Specialist

Alphakeet; Islamabad Capital Territory; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A digital marketing company in Islamabad is looking for a driven Social Media Specialist. The role involves building and executing social media strategies, optimizing company pages, and creating engaging content. Candidates should have a BS in Communications or related fields and proven experience in social media marketing. Fluency in English and excellent writing skills are essential.

Qualifications

• Proven working experience in social media marketing or as a digital media specialist.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Positive attitude, detail and customer oriented with good multitasking and organizational ability.

Responsibilities

• Building and executing social media strategy through competitive and audience research.
• Setting up and optimizing company pages within each social media platform.
• Generate, edit, publish and share daily content that encourages community engagement.

Skills

Social media marketing

Excellent writing skills

Social analytics tools knowledge

Creativity

Fluency in English

Education

BS in Communications, Marketing, Business, New Media or Public Relations

Job description

Online Marketing / Social Media Specialist

BS in Communications, Marketing, Business, New Media or Public Relations

Job brief

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.

Responsibilities

• Building and executing social media strategy through competitive and audience research
• Setting up and optimizing company pages within each social media platform
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Job Specification

• Proven working experience in social media marketing or as a digital media specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• Fluency in English
• BS in Communications, Marketing, Business, New Media or Public Relations
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Location: Information Technology and Services - Islamabad, Pakistan