MarTech specialist

Knoativ; Karachi Division; On-site; PKR 900,000 - 1,500,000; Full time

Benefits offered by this job

Professional development

Collaborative culture

Growth opportunities

Job summary

You will own data pipelines, dashboards, and cross-functional collaboration, with exposure to Framer- and WordPress-based sites, GA4, GTM, and paid media tracking.

Qualifications

• 3–5 years in martech, data analysis, or related roles.
• Proficient in SQL, BI tools, and Python/R/JS for analysis and integrations.
• Experience with marketing automation platforms and CRMs such as HubSpot and Amplemarket.
• Familiarity with Framer- and WordPress-based websites.
• Knowledge of GA4, GTM, and paid media tracking across major platforms.
• Strong grasp of B2B funnel, lead scoring, attribution, and pipeline reporting.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management.

Responsibilities

• Consolidate marketing data into dashboards and actionable insights.
• Build and maintain pipelines and integrations; keep CRM data clean.
• Set up automation and AI to improve personalization and tracking.
• Manage Framer and WordPress sites, including tracking and SEO tasks.
• Develop experiments, predictive models, and A/B tests for campaigns.
• Collaborate with cross-functional teams and provide martech training.

Skills

Martech experience

Data analysis

SQL

Tableau/Power BI

Python/R/JavaScript

GA4/GTM tracking

Communication

Education

Bachelor's degree in Marketing/Business/CS/Data Science/Statistics/Engineering

Tools

HubSpot

Amplemarket

Framer

WordPress

GA4

Google Tag Manager

Job description

Job Description:

Knoativ is hiring a data-driven Martech Specialist to bring our marketing technology together across our enterprise-grade product portfolio. The role combines data, engineering, automation, and AI to drive stronger marketing performance and growth. You will be the person who connects our website, CRM, marketing automation, analytics, and paid channels into a single working machine, and then makes that machine smarter every day.

Key Responsibilities:

• Reporting & Insights: Bring marketing data together and turn it into dashboards and insights the team can act on.


• Data & Systems: Build and maintain the pipelines and integrations behind the stack, and keep CRM data clean, accurate, and connected.


• Automation & AI: Set up tools, automate workflows, and use AI to improve personalization and performance tracking.


• Web & Tracking: Manage our Framer and WordPress sites — landing pages, conversion tracking, technical SEO, GA4, and GTM — and work with paid media on audiences, conversion APIs, and pixel setup across LinkedIn, Google, and Meta.


• Experimentation: Build predictive models, customer segments, and A/B tests that make every campaign sharper than the last.


• Collaboration: Work closely with cross-functional teams and be the go-to person for martech training and support.

Requirements:

• 3-5 years in martech, data analysis, or related roles


• Proficient in SQL, Tableau or Power BI, and Python, R, or JavaScript for analysis, tracking, integrations, and custom workflows


• Experience with marketing automation platforms and CRM systems, such as HubSpot and Amplemarket.


• Familiarity with Framer- and WordPress-based website stacks.


• Working knowledge of GA4, Google Tag Manager, and paid media tracking across LinkedIn, Google, and Meta


• Strong grasp of B2B funnel mechanics, lead scoring, attribution, and pipeline reporting


• Strong analytical and problem-solving skills


• Excellent communication and stakeholder management abilities

What You'll Gain:

• Direct ownership of the martech stack at a company that's actively scaling


• A collaborative, growth-oriented team culture


• Opportunities for professional development and upskilling


• Hands-on experience across diverse industries and technologies

Success Metrics

• Reliability and ownership of MarTech tools and processes.


• Clean, accurate data across HubSpot and connected systems


• Unified attribution and reliable reporting across all marketing channels


• Improved MQL-to-SQL conversion and lower cost per qualified lead


• Higher marketing-influenced pipeline


• Faster campaign execution through automation and reusable workflows


• Dashboards and insights actively used by marketing, sales, and leadership

Your Background

• Bachelor's degree in marketing, Business, Computer Science, Data Science, Statistics, Engineering, or related fields.


• Experience working in fast-paced or growth-focused teams.


• Comfort working with tools, dashboards, and spreadsheets.


• Willingness to learn, adapt, and grow with evolving marketing technologies.