Marketing Strategy Manager

Ryelogic; Johar Town; On-site; PKR 1,800,000 - 4,200,000; Full time

Job summary

Ryelogic in Lahore (Johar Town) seeks a senior Marketing Strategist to own client strategies across SEO, paid media, websites and funnels. You will translate goals into plans with budgets and measurable targets, guiding delivery and creative teams who execute the work.

You will report to the Head of Operations and collaborate with the Project Delivery Manager, Creative Director and Account Manager. Excellent written and spoken English, plus hands-on experience with WordPress, Shopify, GA4, GTM

Qualifications

• 5+ years in digital marketing, including strategy for multiple clients.
• Agency experience required.
• Hands-on skills in paid media and SEO.

Responsibilities

• Own marketing strategy for clients across SEO, paid ads, sites and funnels.
• Develop 90-day roadmaps and client reports.
• Collaborate with UX, content and design teams to implement plans.
• Audit accounts and present insights.

Skills

Digital marketing strategy

Agency experience

Paid media

SEO

Content & funnels

Team leadership

English communication

Tools

WordPress

Shopify

GA4

Google Tag Manager

Looker Studio

SEO tools

Job description

Ryelogic | Lahore (Johar Town) | On-site | Full-time

You will own the marketing strategy for the clients we work with, across SEO, paid ads, websites and funnels. Our delivery and creative teams build from your plans. If that’s the job you want, read to the end. The last section tells you how to apply, and we only review applications that follow it.

ABOUT US:

Ryelogic is a full-service digital marketing agency working with international clients particularly in the UK/USA.

WHAT YOU’LL OWN:

• A marketing plan for every client: goals, channels, budgets, targets and a 90-day roadmap
• SEO strategy: keywords, site structure, technical fixes, content and local SEO
• Paid strategy across Google, Meta and TikTok: structure, audiences, bidding, budgets and tests
• Funnels and offers, from first click to lead form and follow-up
• Briefs for web design and development, and sign-off before anything goes live
• Regular audits of every account, with tracking and dashboards that show real numbers that matter
• Client reports that explain what changed, why, and what’s next
• Prospect audits that help us win new business

You report to the Head of Operations and work with our Project Delivery Manager, Creative Director and Account Manager. Our SEO, paid, web and social specialists take their direction from you.

WHAT MATTERS MOST:

We can test skills. These five matter more:

• You take initiative and bring fixes, not just problems
• You own results and follow through until the job is done
• You think critically and question assumptions, including your own
• You reason logically and can explain why a plan will work
• You communicate clearly and push back calmly when something is wrong

WHAT YOU NEED:

• 5+ years in digital marketing, including 2+ years setting strategy for multiple clients
• Agency experience (must have)
• Deep, hands‑on skill in both paid media and SEO
• Working knowledge of WordPress, Shopify, landing page conversion, GA4, Google Tag Manager and Looker Studio
• Excellent written and spoken English
• Daily use of AI tools, and you know where they get things wrong

Bonus:

UK or US client experience, AI search visibility, email marketing, automations, using github repos with AI to make processes more efficient.

YOUR FIRST 90 DAYS:

By day 30, every account is audited. By day 60, every client has a written strategy and roadmap. By day 90, leadership reviews strategy instead of writing it.

WHAT WE OFFER:

Open range depending on experience, skillset and what kind of person you are | other perks and benefits | Direct line to leadership | AI tools provided