Marketing Officer - Lab Services

Qasim Laboratory; Multan; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

A leading company in the medical practice industry, Qasim Laboratory, is looking for a Marketing Officer to enhance brand visibility and drive marketing strategies. The successful candidate will work closely with the marketing team to promote lab services through effective campaigns, social media engagement, and market research. This position offers an exciting opportunity to contribute to a growing organization and make a significant impact in driving business success.

Qualifications

• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Knowledge of medical practice industry trends and regulations.

Responsibilities

• Develop marketing campaigns to promote lab services.
• Create and manage social media content.
• Conduct market research to identify new business opportunities.

Skills

Communication

Digital Marketing

Social Media Management

Problem Solving

Market Research

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

Bachelor's degree in Marketing, Business Administration, or a related field

We ensure timely delivery of accurate reports.

Job Description:
Qasim Laboratory is seeking a skilled and experienced Marketing Officer to join our team. As a Marketing Officer, you will be responsible for developing and implementing marketing strategies to promote our lab services in the medical practice industry. You will work closely with the marketing team and other departments to drive brand awareness and generate leads.

Responsibilities:
1. Develop marketing campaigns to promote lab services and increase brand visibility.
2. Create and manage social media content and engage with followers.
3. Conduct market research to identify new business opportunities and target customers.
4. Collaborate with the marketing team to design and execute advertising campaigns.
5. Monitor and analyze marketing metrics to track the effectiveness of campaigns.
6. Collaborate with other departments to ensure consistent brand messaging.
7. Attend industry conferences and events to network and promote lab services.
8. Stay up-to-date with industry trends and competitor activities.
9. Assist in the development of marketing collateral such as brochures and promotional materials.

Job Specification

1. Strong written and verbal communication skills.
2. Proficiency in digital marketing tools and platforms.
3. Knowledge of social media platforms and strategies for engagement.
4. Excellent interpersonal and networking abilities.
5. Ability to work independently and collaboratively in a team environment.
6. Strong analytical and problem-solving skills.
7. Attention to detail and accuracy.
8. Ability to meet tight deadlines and work under pressure.
9. Experience in market research and analysis.
10. Knowledge of medical practice industry trends and regulations.