Marketing Manager

Pakson International Pvt Limited - BOSS Moulded Furniture; Gujranwala Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading furniture manufacturing company in Gujranwala Division is seeking a Marketing Manager to develop and implement marketing strategies. The ideal candidate has a BS/MS degree in marketing, experience in managing campaigns, and strong analytical skills. This role involves content creation, budget management, and performance analysis of marketing efforts.

Qualifications

• Demonstrable experience in marketing with a willingness to learn.
• Proven experience in identifying target audiences and leading marketing campaigns.
• Solid knowledge of website analytics and marketing tools.

Responsibilities

• Develop strategies and tactics for company visibility.
• Execute and manage marketing campaigns from ideation to execution.
• Measure and report on performance against goals.

Skills

Marketing campaign management

Content creation

Data analysis

Social media marketing

Education

BS/MS degree in marketing or a related field

Tools

Google Analytics

Google Adwords

Job description

Pakson International Pvt Limited - BOSS Moulded Furniture, Pakistan

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

Deploy successful marketing campaigns and own their implementation from ideation to execution

Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more

Produce valuable and engaging content for our website and blog that attracts and converts our target groups

Build strategic relationships and partner with key industry players, agencies and vendors

Be in charge of marketing budget and allocate/invest funds wisely

Measure and report performance of marketing campaigns, gain insight and assess against goals

Job Specification

BS/MS degree in marketing or a related field

Demonstrable experience in marketing together with the potential and attitude required to learn

Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Experience in setting up and optimizing Google Adwords campaigns

Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

Good taste, a sense of aesthetics and a love for great copy and witty communication

Up-to-date with the latest trends and best practices in online marketing and measurement