Marketing Lead - Content & Product

Big Entities; Lahore; On-site; PKR 2,400,000 - 4,800,000; Full time

Job summary

Big Entities in Lahore is seeking a Marketing Lead to own content and product marketing, shaping strategies, and setting a strong content direction. You will be the first dedicated marketing hire, building processes and laying foundations to scale the function.

You will directly drive content across channels, translate complex product concepts for business and tech audiences, and collaborate with leadership to align marketing with business goals and pipeline growth.

Qualifications

• 5+ years of experience in content or product marketing for B2B SaaS.
• Experience managing a complete content operation with a calendar.
• Strong writing and editorial skills for senior audiences.
• Hands-on video production and editing skills.
• Experience with podcast production and social publishing.
• Understanding of content strategy, brand building, and digital marketing.
• Ability to use analytics to improve content decisions.
• Ownership mindset with ability to work independently.

Responsibilities

• Develop and execute the overall content and product marketing strategy.
• Own and manage the marketing and content calendar.
• Build and maintain a consistent brand voice across digital channels for our enterprise products.
• Create and manage content across LinkedIn, newsletters, blogs, podcasts, and other relevant platforms.
• Turn complex technical and product concepts into clear, engaging content for business and technical audiences.
• Plan, shoot, edit, and publish short-form and long-form video content.
• Manage podcast production and content distribution.
• Repurpose long-form content into social posts, videos, newsletters, graphics, carousels, and other formats.
• Work closely with product and leadership teams to understand key product messaging and translate it into compelling marketing content.
• Monitor content and marketing performance and use analytics to identify what is working and where to improve.
• Connect marketing activities with business goals, audience growth, and pipeline generation.
• Establish marketing processes and standards that can scale with the company.
• Eventually build and manage a marketing team as the function grows.

Skills

Content marketing

Product marketing

B2B SaaS

Video production

Video editing

Podcast production

Analytics

Brand development

Content strategy

Editorial writing

Job description

Location: DHA Phase 3, Lahore
Job Type: Full-time | On-site
Timings: 1 PM - 10 PM
Experience: 5+ years

About the Role

We’re looking for a Marketing Lead to take ownership of our content and product marketing function. This role will be responsible for developing and executing marketing strategies, building a strong content direction, managing the marketing calendar, and maintaining a consistent brand voice across channels.
This is a hands-on, builder-focused role. As the first dedicated marketing hire, you’ll have the opportunity to establish marketing processes, set content standards, drive execution, and eventually build and lead a marketing team as the company grows.

Key Responsibilities

• Develop and execute the overall content and product marketing strategy.
• Own and manage the marketing and content calendar.
• Build and maintain a consistent brand voice across digital channels for our enterprise products.
• Create and manage content across LinkedIn, newsletters, blogs, podcasts, and other relevant platforms.
• Turn complex technical and product concepts into clear, engaging content for business and technical audiences.
• Plan, shoot, edit, and publish short-form and long-form video content.
• Manage podcast production and content distribution.
• Repurpose long-form content into social posts, videos, newsletters, graphics, carousels, and other formats.
• Work closely with product and leadership teams to understand key product messaging and translate it into compelling marketing content.
• Monitor content and marketing performance and use analytics to identify what is working and where to improve.
• Connect marketing activities with business goals, audience growth, and pipeline generation.
• Establish marketing processes and standards that can scale with the company.
• Eventually build and manage a marketing team as the function grows.

Requirements / Must-Haves

• 5+ years of experience in content marketing or product marketing, ideally within B2B SaaS, enterprise software, or a technical/developer-focused environment.
• Proven experience managing a complete content operation, including planning, publishing, repurposing, and maintaining a consistent content calendar.
• Strong writing and editorial skills with the ability to simplify complex technical topics for senior business and technology audiences.
• Hands-on video production and editing skills, including shooting, editing, and producing engaging short-form and long-form content.
• Experience with podcast production and social media publishing across major platforms.
• Strong understanding of content strategy, brand building, and digital marketing.
• Technical understanding of enterprise AI concepts such as governance, data protection, RAG, LLM gateways, and private vs. public models.
• Ability to use analytics and performance data to improve content and marketing decisions.Strong ownership mindset with the ability to work independently and build processes from scratch.

Nice to Have

• Experience marketing to enterprise buyers, C-suite, or IT leadership.
• Understanding of security, compliance, and governance-related concerns.
• Familiarity with AI, no-code/low-code, or enterprise data platforms.
• Design sense or experience directing the creation of graphics, carousels, and diagrams.
• Experience building a marketing function from scratch in an early-stage company.

Why Join Us?

We’re a small, fast-moving team working in the enterprise AI space. This role offers high ownership from day one, direct collaboration with leadership, and the opportunity to shape both the company’s marketing strategy and the systems behind it.
If you enjoy building from scratch, creating content that makes an impact, and turning ideas into a scalable marketing engine, this role is for you.