Marketing Executive

Wadic

Lahore

Hybrid

PKR 1,339,000 - 2,678,000

Full time

6 days ago

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Benefits offered by this job

Learning budget

Hybrid or remote work

Direct collaboration with leadership

Job summary

WADIC, a software development and IT services company, seeks an AI-first marketer to design automated marketing systems that generate qualified leads, schedule discovery meetings, and drive growth. You will build AI-driven workflows, marketing agents, and governance to ensure quality while guiding strategy and messaging.

Role paths include Marketing Executive (AI Marketing) or Marketing Manager (AI-First Growth), with responsibilities spanning market research, outbound campaigns, content

Qualifications

Hands-on experience with AI marketing tools, automation platforms, or comparable solutions.
Portfolio demonstrating AI marketing workflows built and used in practice.
Proven contribution to qualified lead generation, booked meetings, or sales pipeline.
Strong written English for US and international B2B audiences.

Responsibilities

Build AI marketing systems and automation workflows with checkpoints.
Research target markets, buyer personas, and ICPs for AI automation services.
Develop multichannel outbound campaigns via LinkedIn and email.
Improve AI search visibility and on-page content for AI-generated answers.
Create case studies and lead magnets to support lead generation.
Track campaign metrics and build automated reporting dashboards.
Maintain marketing tech stack and data privacy guidelines.

Skills

AI marketing workflows

Lead generation

Outbound campaigns

Content creation

English writing

Education

Marketing degree

Tools

n8n

Make

Zapier

LLMs

Clay

Apollo

LinkedIn Sales Navigator

Semrush

Ahrefs

Canva AI

CapCut

Job description

About WADIC

WADIC is a software development and IT services company serving clients in the US and international markets. We specialize in AI automation, business process automation, and custom software solutions.

We are looking for an AI-first marketer who can build automated marketing systems that generate qualified leads, book discovery meetings, and contribute directly to business growth.

Role Overview

This is not a traditional marketing role focused on manually managing campaigns or content calendars. You will build and operate AI-powered workflows, marketing agents, and automation systems that handle repetitive execution while maintaining human oversight of strategy, messaging, and quality.

Depending on experience, candidates may be considered for either the Marketing Executive (AI Marketing) or Marketing Manager (AI-First Growth) position.

Key Responsibilities

1. AI Marketing Systems and Automation

Build and maintain a centralized marketing knowledge base covering ideal customer profiles (ICPs), services, case studies, brand voice, and customer objections.
Develop AI agents and automated workflows for research, content creation, outreach, lead enrichment, and reporting.
Use tools such as n8n, Make, Zapier, and LLMs to automate marketing operations.
Document workflows and establish human review checkpoints, data privacy safeguards, and quality standards.

2. Market Research and Competitive Intelligence

Research target markets, industries, regions, and buyer personas for AI automation and business process automation services.
Analyze competitors, their service offerings, positioning, pricing, case studies, and online visibility.
Identify market opportunities, buying triggers, and high-value customer segments.
Translate research into targeted messaging, offers, and go-to-market strategies.

3. AI-Powered Lead Generation and Outbound Marketing

Build and enrich target-account lists using tools such as Clay, Apollo, and LinkedIn Sales Navigator.
Develop personalized multichannel outreach campaigns through LinkedIn and email.
Use AI to research accounts, draft personalized messages, and support lead qualification.
Collaborate with the sales team on account-based marketing campaigns and high-value prospects.
Support inbound and marketplace lead generation through relevant content, case studies, and follow-ups.

4. AI Search Visibility (AEO/GEO) and SEO

Improve WADIC's visibility in ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, and traditional search engines.
Optimize service pages, FAQs, case studies, and website content for AI-generated answers and citations.
Monitor AI search visibility, citation share, keyword performance, and website traffic.
Maintain technical SEO and on-page optimization.

5. AI-Assisted Content and Brand Marketing

Create case studies, LinkedIn thought leadership, founder and employee posts, landing pages, lead magnets, and short-form videos.
Use AI-powered tools for writing, design, research, and video production.
Maintain brand consistency, accuracy, and quality across all published content.
Develop content that supports lead generation, sales conversations, and customer trust.

6. Analytics and Performance Reporting

Track leads, qualified meetings, campaign performance, pipeline value, and cost per meeting.
Maintain tracking through GA4, CRM systems, UTM parameters, spreadsheets, and reporting dashboards.
Build automated reporting workflows that summarize results and recommend next actions.
Conduct A/B tests on messaging, offers, landing pages, and outreach campaigns.

7. Marketing Operations and Governance

Maintain CRM data quality and manage the marketing technology stack.
Evaluate AI tools, manage tool usage and budgets, and improve automation efficiency.
Establish guidelines for data privacy, client confidentiality, brand consistency, and responsible AI use.
Document processes to ensure marketing systems remain scalable and maintainable.

Required Skills and Tools

Candidates should have hands-on experience with AI marketing tools, automation platforms, or comparable solutions.

AI and LLMs: ChatGPT, Claude, Gemini, Perplexity, custom GPTs or AI projects.

Workflow Automation: n8n, Make, Zapier, APIs, webhooks, and AI agents.

Lead Generation and Outbound: Clay, Apollo, LinkedIn Sales Navigator, Instantly, or Lemlist.

SEO and AI Search: Semrush, Ahrefs, Google Search Console, AEO/GEO optimization, and AI citation tracking.

Content and Creative: Canva AI, Midjourney or similar tools, CapCut, Descript, HeyGen, or Synthesia.

CRM and Analytics: HubSpot or Zoho CRM, GA4, Looker Studio, Hotjar, or Microsoft Clarity.

Bonus Skills: Basic Python or JavaScript, Claude Code, Cursor, and experience building integrations.

Requirements

Marketing Executive: At least 2 years of relevant marketing experience.
Marketing Manager: At least 5 years of relevant marketing experience.
Experience in B2B, SaaS, IT services, software development, or agency marketing.
A portfolio demonstrating 2–3 AI marketing workflows built and used in practice, including tools, implementation, and measurable results.
Proven contribution to qualified lead generation, booked meetings, or sales pipeline.
Strong written English and the ability to create effective messaging for US and international B2B audiences.
Working knowledge of SEO, AEO/GEO, LinkedIn marketing, and outbound email deliverability.
Ability to interpret marketing data, CRM reports, campaign metrics, and attribution.
Sound judgment regarding AI-generated content, data privacy, confidentiality, and accuracy.
Ability to work independently, experiment quickly, and continuously improve marketing systems.

Preferred Qualifications

Experience marketing AI, automation, SaaS, or software development services to US clients.
Experience with Upwork, Clutch, or other B2B marketplaces.
Experience with LinkedIn personal branding, short-form video, or founder-led marketing.
Basic coding, no-code automation, APIs, or workflow integration experience.
A degree in Marketing, Business, Computer Science, or a related field is preferred; practical skills and portfolio are more important.

Performance Expectations

First 90 Days

Build and launch a centralized marketing knowledge base and documented ICP.
Deploy at least three production-ready AI workflows.
Launch outbound and LinkedIn campaigns that generate discovery meetings.
Optimize key website pages for SEO and AI search visibility.
Establish baseline tracking and reporting for leads, meetings, pipeline, and AI citations.

First 12 Months

Establish marketing as a measurable source of qualified meetings and revenue.
Improve WADIC's visibility in AI-generated answers for relevant automation services.
Reduce repetitive manual marketing work through documented automation.
Maintain a monthly performance dashboard covering qualified leads, booked meetings, pipeline value, cost per meeting, and AI search visibility.

What We Offer