Marketing & Branding Officer

Miniso Pakistan; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A retail company in Lahore seeks a dynamic Marketing Specialist to design and implement content strategies. The ideal candidate will have a Bachelor's degree and 2-4 years of experience in digital marketing, along with proficiency in creative tools. Responsibilities include managing social media accounts and collaborating on branding initiatives.

Qualifications

• 2-4 years of experience in digital marketing and content creation.
• Proficiency in relevant creative tools and software.

Responsibilities

• Design content strategies aligned with brand objectives.
• Create dynamic content for social media.
• Manage and grow social media accounts.
• Collaborate with influencers on branding.

Skills

Digital marketing

Content creation

Social media management

Creative software proficiency

Education

Bachelor’s degree in Marketing, Communications, or Journalism

Job description

Key Responsibilities

• Design content strategies aligned with brand objectives.
• Create dynamic content, including reels, videos, and social media posts.
• Manage and grow social media accounts through impactful campaigns.
• Collaborate with influencers and execute in-store branding initiatives.

Job Specification

• Qualifications
• Bachelor’s degree in Marketing, Communications, or Journalism.
• 2-4 years of experience in digital marketing, content creation, and social media management.
• Proficiency in creative tools and software.