Marketing Associate (100% Remote) (Pakistan Only)

Allshore Talent; Punjab; Hybrid; PKR 800,000 - 1,200,000; Full time

Job summary

A technology company is seeking a Marketing Associate to manage day-to-day marketing operations and execute campaigns. The role involves coordinating campaigns across digital channels, optimizing marketing tech tools, and tracking campaign performance metrics. Ideal candidates should have 3–5 years of B2B marketing experience, a bachelor's degree in a related field, and hands-on experience with email marketing and analytics tools.

Qualifications

• 3–5 years of experience in B2B marketing, ideally client-side.
• Hands-on experience running LinkedIn campaigns.
• Knowledge of B2B lead generation funnels.

Responsibilities

• Coordinate and launch campaigns across digital channels.
• Optimize marketing tech stack and ensure campaign data accuracy.
• Track campaign KPIs and provide insights for strategy refinement.

Skills

Email marketing proficiency

CRM and automation tools

B2B marketing experience

A/B testing knowledge

Analytical skills

Project management

Collaboration skills

Education

Bachelor's degree in Marketing or related field

Tools

Mailchimp

HubSpot

Zoho

Google Analytics

LinkedIn Campaign Manager

Job description

About Tricension

Tricension is a Kansas City–based technology advisory and software development firm helping organizations modernize and innovate with confidence. From custom software and system integration to cloud solutions and AI-driven platforms, we deliver scalable, future-ready technology built around business goals. With deep technical expertise and a people-first approach, Tricension ensures every solution is reliable, adaptable, and built to last.

About the Role

The Marketing Associate will execute campaigns & manage day-to-day marketing operations for Condado & Tricension. This hands-on role ensures marketing initiatives are launched on time, optimized for performance, & measured for impact. The Associate will report to the Head of Marketing, & work closely to the design & web resources, to deliver execution excellence.

Key Responsibilities

Campaign Execution

• Coordinate & launch campaigns across LinkedIn, email, paid media, & events/webinars.
• Manage campaign calendars, ensuring deadlines & deliverables are met.
• Support ABM & outbound campaign execution in partnership with sales.

Marketing Operations

• Maintain & optimize marketing tech stack (CRM, email automation, analytics).
• Ensure campaign data is accurate, updated, & integrated across systems.
• Generate & distribute performance dashboards & reports.

Content & Asset Management

• Adapt & repurpose content into email sequences, social posts, & landing pages.
• Coordinate with Design Lead & Webflow Developer on creative assets & website updates.
• Maintain centralized libraries for sales enablement & campaign collateral.

Analytics & Optimization

• Track campaign KPIs (CTR, conversions, CPL) & recommend optimizations.
• Run A/B tests on emails, landing pages, & paid campaigns.
• Provide insights to the Head of Marketing to refine strategies.

Collaboration

• Act as the operational backbone for both brands’ marketing efforts.
• Partner with business development to support lead follow-up & nurturing workflows.

Performance Metrics

• Campaign launch timeliness & quality.
• Cost per lead (CPL) & conversion rates.
• Accuracy & consistency of CRM/marketing data.
• Engagement metrics across digital channels.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 3–5 years of experience in B2B marketing, ideally in an in-house/client role rather than agency side.
• Proficiency with email marketing, CRM and automation platforms (Mailchimp, HubSpot, Zoho, etc.).
• Hands-on experience running an organic social content plan on LinkedIn, LinkedIn campaigns, and paid media execution.
• Familiarity with analytics tools (Google Analytics, LinkedIn Campaign Manager, reporting dashboards) and ability to optimize campaigns through A/B testing and performance tracking.
• Experience using AI tools for Marketing (content, design, performance optimization, etc.).
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Detail-oriented and data-driven, ensuring accuracy and consistency across campaigns and systems.
• Proactive and entrepreneurial mindset, eager to experiment with new tools and approaches to improve marketing operations.
• Excellent collaboration skills to work closely with sales, design, and web teams, while supporting the Head of Marketing directly.
• Nice-to-have: Knowledge of B2B lead generation funnels and nurturing workflows; Familiarity with content repurposing for multi-channel campaigns; Experience with Account-Based Marketing (ABM) and sales enablement; Experience with marketing automation platforms (HubSpot, Marketo, Pardot) and CRM systems (Salesforce, HubSpot CRM, Zoho).