Manager Sales Promotion and Marketing

PTCL.Official; Islamabad; Hybrid; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading technology company is seeking a dynamic individual for the role of Sales Promotion Manager in Islamabad. You will lead nationwide sales promotions, manage vendor relationships, and drive brand visibility through innovative strategies. Ideal candidates possess strong leadership and project management skills, with a degree in marketing or business administration and 4–6 years of relevant experience. Benefits include a hybrid work model and comprehensive family-centric policies.

Benefits

6-month maternity leave

30-day paternity leave

Hybrid work model

Qualifications

• 4–6 years of relevant experience in sales promotion, trade marketing, or commercial planning roles.
• Experience in managing vendors, budgets, and timelines.

Responsibilities

• Lead the strategic planning and execution of nationwide sales promotions.
• Design and oversee national sales promotion strategy.
• Analyze performance of sales channels.
• Oversee design, procurement, and distribution of promotional material.
• Drive market research and competitor analysis.
• Develop and manage incentive programs for sales staff.
• Implement best practices for campaign planning and vendor management.
• Provide updates and analysis to leadership.

Skills

Strong leadership

Project management

Cross-functional coordination

Excellent communication

Advanced proficiency in Excel

Data-driven campaign planning

Analytical skills

Vendor management

Education

Bachelor’s or master’s degree in marketing or Business Administration

Tools

Excel

PowerPoint

Job description

ARE YOU READY TO RISE WITH PTCL GROUP

We are not just industry leaders; we are redefining excellence with groundbreaking solutions. PTCL Group stands out in the technology industry with its commitment to high-end innovation and leading the way in delivering integrated ICT and Cellular Network services in Pakistan, all rooted in our journey of Culture Transformation & Change Management.

PTCL Group actively cultivates an inclusive & diverse culture that values and uplifts every individual, regardless of their gender, social background, religion, belief, or disability.

PTCL Group Vision & Values:

With a clear vision to become the largest technology player and the national champion driving the digital transformation of Pakistan, PTCL Group is guided by a set of our unified core values:

• Be Resilient
• Think Big
• Win Every Battle
• Value Success

Role overview:

Lead the strategic planning, execution, and optimization of nationwide sales promotions and marketing campaigns. Act as a key bridge between the Commercial Division and regional sales teams (North, Central, South), driving alignment, channel growth, and brand visibility through innovative promotional initiatives.

Key Responsibilities

• Design and oversee the national sales promotion strategy in close coordination with Commercial and regional sales leads. Ensure all initiatives are aligned with business goals and tailored to market dynamics.
• Lead end-to-end execution of promotional campaigns—including floats, kiosks, in-store branding, uniforms, and giveaways—by managing vendor relationships, procurement cycles, and timely rollouts across all regions.
• Analyze performance of existing and new sales channels. Collaborate with regional teams to enhance productivity and KPIs through targeted strategies, trainings, and customized support plans.
• Oversee design, approval, procurement, and distribution of all promotional and branding material (flyers, standees, uniforms, etc.). Ensure quality, consistency, and timely delivery across all zones.
• Drive market research and competitor analysis to inform promotional strategy. Translate insights into actionable recommendations for regional campaigns and product positioning.
• Develop and manage incentive programs and recognition campaigns to motivate front-line sales staff. Plan and execute engagement events, team-building activities, and seasonal celebrations.
• Implement best practices for campaign planning, vendor management, and internal workflows. Ensure all promotional activities comply with company policies, budgets, and audit requirements.
• Act as the primary point of contact for cross-functional coordination. Provide timely updates, performance dashboards, and post-campaign analysis to leadership and stakeholders.

Required Skills

• Strong leadership, project management, and cross-functional coordination skills
• Excellent written and verbal communication
• Advanced proficiency in Excel, PowerPoint, and data-driven campaign planning
• Strong analytical skills for performance tracking and KPI analysis
• Experience in managing vendors, budgets, and timelines.

Qualifications

• Bachelor’s or master’s degree in marketing, Business Administration or a related field
• 4–6 years of relevant experience in sales promotion, trade marketing, or commercial planning roles

Experience

• Prior experience in leading teams and nationwide campaigns will be preferred.

PTCL Group's family-centric policies, offering 6-month maternity and 30-day paternity leave, along with a hybrid work model, redefine the workplace for a balanced and fulfilling career.

#ExpressYourTalent #ReadyToRise #TayyarHo