Manager – Quantitative Research

NielsenIQ; Karachi Division; On-site; PKR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

Job summary

NielsenIQ is expanding its Customer Success team in Karachi to deliver data-driven insights and high-quality client service. You will oversee research projects from design to presentation, guide a growing team, and ensure client satisfaction across markets.

The role emphasizes stakeholder management, analytical rigor, and proactive engagement to identify growth opportunities for NIQ and its clients. Travel may be required to support projects.

Qualifications

• 3–5 years of hands-on experience in Marketing Research.
• Demonstrate ability to derive actionable recommendations from data.
• Excellent verbal and written communication with diverse stakeholders.
• Experience servicing customers and knowledge of research methods.

Responsibilities

• Supervise all stages of project management and monitor performance to ensure timely and successful completion.
• Lead and develop the team, fostering growth and collaboration.
• Manage internal stakeholders and provide guidance across departments.
• Offer expert advice to clients and staff for complex queries or complaints.
• Drive business growth by managing profitability and strategic plans.
• Design and plan research projects based on client briefs and data collection methods.
• Coordinate execution and provide progress updates to clients.
• Present study results clearly and drive client satisfaction.
• Build strong client relationships and drive engagement.
• Occasionally travel to meet project requirements and clients.
• Assist in invoicing by communicating contract changes to Finance.

Skills

Marketing Research

Data analysis

Stakeholder management

Client servicing

Education

Marketing

Economics

Tools

SPSS

Job description

The NIQ Customer Success team is a modern service team that is transforming the way we serve our clients with new and updated tools, enabling our teams to accomplish their tasks quickly and easily. We are the team that partners with clients to fuse data, science, and the talents of our people to provide measurement and improvement for the clients and markets we serve. We serve as the key link between NIQ and clients, and our service and delivery are the reasons clients will continue to invest in our products and services.

Responsibilities:

Supervise all stages of project management and monitor performance to ensure timely and successful completion.

Lead and develop the team, fostering a culture of growth and collaboration to maximize performance and potential.

Manage internal stakeholders and provide support and guidance as needed to ensure alignment and effectiveness across departments.

Offer expert advice and consultation to clients and staff, addressing complex queries or complaints with professionalism and expertise.

Drive business growth by managing profit and loss responsibilities, identifying opportunities for expansion, and developing strategic plans to meet objectives.

Design and plan research projects based on client briefings and needs, including the creation of questionnaires and methodologies for data collection.

Coordinate project execution, provide progress updates to clients, and give specific instructions to relevant departments for data collection and processing.

Present study results to clients in a clear and compelling manner, ensuring understanding and satisfaction with the outcomes.

Build and maintain strong relationships with clients, driving engagement and satisfaction through proactive communication and support.

Undertake occasional travel as necessary to fulfill project requirements and client engagements.

Assist in ensuring smooth invoicing by communicating any contract or job changes to the Finance department, while also working towards meeting collection targets.

Identify and develop key team successors to ensure continuity and growth within the organization.

Drive initiatives beyond business as usual (BAU) activities, including the development of key account plans and implementation of quality control measures on projects.

Implement quality control measures to maintain high standards of work and ensure client satisfaction with project outcomes.

Qualifications:

Hold a university degree in Marketing, Economics, or a related field, demonstrating a strong academic background in pertinent subjects.

Bring 3-5 years of hands‑on experience in Marketing Research, showcasing proficiency in conducting insightful analyses and delivering actionable recommendations.

Possess a keen analytical mind with the ability to leverage advanced analysis methods and tools effectively, ensuring accurate interpretation of data and strategic insights generation.

Demonstrate excellent verbal and written communication skills, enabling clear and persuasive articulation of complex ideas and findings to diverse stakeholders.

Exhibit expertise in servicing customers, combined with in‑depth knowledge of research methods, analysis techniques, and industry best practices, enhancing the value delivered to clients and stakeholders.

Additional Information

• Flexible working environment
• Volunteer time off

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job‑related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit thehttps://nielseniq.com/global/en/news-center/diversity-inclusion

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