Manager Media And Communications

Anam Weaving Mills; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading textiles company in Lahore seeks a Media and Communications Specialist to develop media strategies for impactful campaigns. The ideal candidate has a minimum of 10 years in campaign communication, excellent writing skills, and a strong understanding of the Pakistani media landscape. This role involves creating media content, managing relationships, and ensuring quality media coverage of initiatives.

Qualifications

• Minimum 10 years of experience in campaign communication or social marketing.
• Fluent in Urdu and English, both written and verbal.
• Strong organizational and time management skills.

Responsibilities

• Develop and implement a media strategy to maximize campaign impact.
• Monitor media coverage and evaluate effectiveness.
• Create press releases and manage media relationships.

Skills

Campaign communication

Understanding of media environment

Social media proficiency

Writing skills

Relationship-building skills

Creative media utilization

Education

Degree in media, communication, or related fields

Job description

Position: Media and Communications Specialist

• Develop and implement a comprehensive media strategy, utilizing various media channels to maximize campaign impact.
• Integrate media strategy with the Edutainment approach, linking news and entertainment media efforts.
• Promote sexual and reproductive health education in a culturally sensitive manner, targeting parents, teachers, community leaders, and adolescents.
• Identify innovative media angles and contribute to creative campaign tactics.
• Establish and maintain relationships with media and external contacts; manage contacts databases.
• Create press releases, articles, reactive lines, and organize press conferences and media visits.
• Secure regular, high-quality media coverage of campaign activities and messages.
• Monitor media coverage, evaluate effectiveness, and adapt strategies accordingly.
• Build relationships with celebrity ambassadors for the campaign.
• Contribute to regular progress reports for the Program Management Unit.

Key Performance Indicators (KPIs)

• Effective PR & media strategies for WEG, PRC, WRC & Hayat
• Enhanced PR profile and visibility of the organization and projects
• Maximum media presence and visibility
• High-quality IEC and promotional materials
• Strong digital presence, including SEO-optimized websites and social media
• Production of quality content for articles and reports
• Maintain a comprehensive media archive within 24 hours
• Timely and quality delivery of tasks
• Efficient team management
• Effective work planning and reporting

Job Specification

• Minimum 10 years of experience in campaign communication or social marketing
• Knowledge of and experience with the Pakistani media environment
• Proficiency in communication tools, including social media
• Strong facilitation, influencing, and relationship-building skills
• Excellent writing skills, with media experience preferred
• Fluent in Urdu and English, both written and verbal
• Analytical, strategic thinking skills; ability to simplify complex issues
• Strong organizational and time management skills
• Creative and innovative in media utilization for social change
• Academic qualifications in media, communication, or related fields

Location: Lahore, Pakistan