Manager E-Commerce

Al Baraka Apparel - Diners; Karachi Division; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

A leading company in the fashion industry is seeking an E-Commerce Manager to oversee online sales and marketing efforts. The role involves developing strategies, managing campaigns, and analyzing performance to ensure continuous growth. The ideal candidate should have experience in e-commerce and a strong understanding of the fashion sector.

Qualifications

• 5-6 years of experience in e-commerce, branding, or campaigns.
• Experience in garments or fashion apparel is preferred.

Responsibilities

• Developing online sales and marketing strategies.
• Managing SEO & SEM, promoting the brand on social media.
• Conducting site analysis and competitor research.

Skills

Communication

Team Building

Job description

E-Commerce Manager to take ownership of online sales and marketing activities by targeting audiences, developing promotions, analyzing site performance, and executing strategies for continuous growth.

Responsibilities include:

1. Developing online sales and marketing strategies, implementing and monitoring brand campaigns.
2. Designing paid campaigns for targeted audiences to increase ROI.
3. Performing Google and Facebook analysis.
4. Monitoring fashion industry trends and competitors' activities.
5. Managing SEO & SEM, promoting the brand on social media networks, and maintaining infrastructure including retail management systems.
6. Conducting site analysis, keyword research, mapping, and assessing link-building opportunities.
7. Conducting competitor research.
8. Continuously improving strategies based on analysis, results, and client feedback to optimize effectiveness.
9. Preparing analytics and ranking reports for management.
10. Nurturing client relationships and developing new client relationships.
11. Maintaining maximum effectiveness within strict deadlines and budgets.
12. Staying updated with technological changes, search engine algorithms, and ranking factors.
13. Responsible for website maintenance and troubleshooting.

Job Specification

• Experience in garments or fashion apparel is preferred.
• 5-6 years of experience in e-commerce, branding, or campaigns.
• Excellent communication and team-building skills.