Investment Lead

WPP Media Limited; Karachi Division; Hybrid; PKR 2,500,000 - 4,000,000; Full time

Benefits offered by this job

Hybrid work four days a week

Medical insurance

Vision and dental insurance

Paid time off

Wellbeing facilities

Mental health days

Job summary

Mindshare, a brand of WPP Media Pakistan, seeks a skilled Media Planner - Digital to lead investment and buying for top brands. You will steer budgets, evaluate schedules for reach and CPRP, and ensure KPI delivery while collaborating with broadcasters and partners.

The role requires 5+ years in media buying, strong negotiation and communication abilities, and a proactive, analytical mindset in a hybrid work setting.

Qualifications

• Must hold a BBA or MBA from a reputable university.
• Minimum 5+ years of media buying experience.
• Strong analytical, negotiation and communication skills.

Responsibilities

• Lead the investment/buying team and oversee budgets for assigned brands.
• Channel budgets based on annual deals and plans.
• Evaluate schedules for reach, ratings and CPRP delivery.
• Ensure Investment/Buying KPIs are met and report monthly to region and leaders.
• Maintain relationships with broadcasters and supervise deadlines.
• Develop and propose investment/buying strategies for current and next year.

Skills

Time management

Prioritization

Communication

Analytical skills

Negotiation

Media knowledge

Education

BBA / MBA

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creativity to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact:

Mindshare is a brand of WPP Media, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Media Planner - Digital to join us. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand/account.

Reporting of the role

This role reports to theDirector Investment

3 best things about the job:

• Being part of a talented and passionate team.
• Working and interacting closely with top media corporations
• Opportunity to implement and execute industry first initiatives

In this role, your goals will be:

In three months:

• Complete knowledge of investment/buying and planning systems.
• Understanding of theMindshareinvestment/buying and planning process – includes basic understanding and importance of proprietary tools.
• Execute basic media and proprietary campaigns.

In six months:

• Conduct negotiations with partners and close deals.
• Analyze and interpret data and its impact.
• Develop strong relationships with partners.

In 12 months:

• Develop, execute and analyze negotiation deals.
• Promote GroupM proprietary products.
• Close negotiation deals and manage assigned clients.

What your day job looks like at Mindshare:

• Key responsibility is to lead the investment/buying team.
• Channelization of budgets based on annual deals/budgets.
• Overlook evaluation of schedules for reach, ratings and CPRP delivery.
• Ensuring Investment/Buying KPI’s are met.
• Leading OVT & Prop.
• Review of actual airing, vs planned in terms of spend, reach, CPRP, GRP’s & frequency.
• Leading KPIs setting.
• Lead all monthly reporting to region and internal high-ups.
• Maintaining and grooming relations with the broadcasters.
• Supervise and ensure deadlines are compiled by Senior Managers.
• Review investment/buying deals.
• Channel performance review.
• Creation of annual deals.
• Monitoring current strategy and advice changes if any.
• Analysis of current year investment/buying strategy.
• Creation of investment/buying strategy for next year.
• Review and propose changes in media processes to enhance speed and efficiency.
• Facilitating WPP Media in all major consolidation and GM deals.
• Leading in all special deals.
• Working with WPP Media on market intelligence to ensureWPP Media’srate advantage over market.

Skills & Qualification:

• Must be a BBA / MBA from a reputable university of equivalent.
• Must have experience of at least 5+ years in media buying experience.
• Superior time management and prioritization skills.
• Excellent communication skills.
• Strong analytical and number skills.
• A proactive approach with excellent negotiation and communication skills.
• Media knowledge and understanding of systems.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

Please read our Privacy Notice https://www.wppmedia.com/pages/privacy-policy for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.