Manager, Media Buying, Pakistan

WPP Media Limited; Karachi Division; Hybrid; PKR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Medical, vision & dental

Generous PTO

Wellbeing facilities

Mental health days

Hybrid work model

Job summary

WPP Media Pakistan is seeking a Manager Media Buying to negotiate local media deals, manage vendors, and guide clients through the buying process. You will lead independent and coordinated buying initiatives, and report to the Investment Lead.

The role offers a hybrid work model with collaboration across teams to drive growth. Ideal candidates bring a background in business or media, 2+ years in media buying, and strong negotiation, communication, and analytical skills to optimize campaigns for

Qualifications

• Must have a BBA or MBA from a reputable university.
• At least 2+ years in media buying experience.
• Excellent time management and prioritization skills.
• Strong communication skills.
• Strong analytical and number skills.
• Pro-active with negotiation and communication skills.
• Solid media knowledge and understanding of systems.

Responsibilities

• Construct airing deals and negotiate media placements.
• Monitor KPI clients and track daily TV activities (ratings).
• Coordinate with channels to ensure placements and reduce droppages.
• Generate weekly droppage reports and escalate issues as needed.
• Manage media vendors and guide clients through the buying process.
• Collaborate with strategic units and other support functions.

Skills

BBA/MBA degree

Media buying experience

Time management

Communication skills

Analytical skills

Negotiation skills

Media knowledge

Education

MBA or BBA in related field

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Manager Media Buying

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary byLeading CollectivelytoInspire transformational Creativity.
• Create an Open environment by_Balancing People and Client Experiences_byCultivating Trust.
• Lead Optimistically byChampioning Growthand DevelopmenttoMobilize the Enterprise.

Role Summary and Impact:

Mindshare is a leading brand of WPP Media, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager Media Buying to join us.In this role, you will be responsible for negotiating media deals for the company’s local clients. You will be responsible for handling media vendors and facilitating clients throughout the buying process and additional duties as assigned. The role includes both independent and coordinated buying initiatives.

Reporting of the role

This role reports to theInvestment Lead

3 best things about the job:

• Being part of a talented, and passionate team.
• Working and interacting closely with top media corporations
• Opportunity to implement and execute industry first initiatives

In this role, your goals will be:
In three months:

• Complete knowledge of buying and planning systems.
• Understanding of the m/SIX buying and planning process – includes basic understanding and importance of proprietary tools.
• Execute basic media and proprietary campaigns.

In six months:

• Conduct negotiations with partners and close deals.
• Analyze and interpret data and its impact.
• Develop strong relationships with partners.

In 12 months:

• Develop, execute and analyze negotiation deals.
• Promote Mediacom proprietary products.
• Close negotiation deals and manage assigned clients.

What your day looks like:

• Responsible for constructing airing deals.
• Monitoring of KPI clients.
• Ensuring keeping a track on daily TV activities – Ratings.
• Monitoring positions and droppages.
• Monitoring competition.
• Co-coordinating with other support functions.
• Prepare CPRP workings.
• Working with strategic units.
• Coordination with channels to ensure placements, and reduce droppages.
• Generation of weekly droppage report and take up issue with the channel.

Skills & Experience:

• Must be a BBA / MBA from a reputable university of equivalent.
• Must have an experience of at least 2+ years in media buying experience.
• Superior time management and prioritization skills.
• Excellent communication skills.
• Strong analytical and number skills.
• A pro-active approach with excellent negotiation and communication skills.
• Media knowledge and understanding of systems.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.