LinkedIn Growth & Lead Gen Specialist

DevExcel IT Solutions; Lahore; On-site; PKR 670,000 - 1,116,000; Full time

Job summary

DevExcel IT Solutions is seeking a LinkedIn Specialist to grow our presence on LinkedIn, drive brand awareness, generate leads, and support talent outreach. This on-site, Lahore-based role will plan content calendars, optimize profiles, and publish targeted posts, articles, and updates.

The ideal candidate will manage industry research, craft compelling copy, coordinate visuals, and monitor performance using analytics to continuously improve campaigns and employer branding.

Qualifications

• Experience with LinkedIn content creation for B2B audiences.
• Ability to plan and execute LinkedIn content calendars and campaigns.
• Experience with lead-generation campaigns on social media.
• Familiarity with LinkedIn analytics and Campaign Manager.
• Strong collaboration with marketing, sales, and leadership teams.

Responsibilities

• Research industry topics and trends relevant to technology, AI, and software development.
• Craft concise, professional posts, articles, and updates for LinkedIn.
• Coordinate visual assets and ensure brand-aligned content across LinkedIn.
• Monitor page and campaign performance using LinkedIn analytics.
• Build and maintain targeted networks for outreach and employer branding.
• Run outreach and engagement campaigns in collaboration with marketing and sales.
• Support LinkedIn Jobs and career-focused content to boost branding.

Skills

LinkedIn platform expertise

Content planning

Copywriting for B2B

Digital marketing

Research skills

Collaboration and communication

Analytics platforms familiarity

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

LinkedIn Analytics

CRM/Marketing Automation Tools

Job description

DevExcel IT Solutions is seeking a LinkedIn Specialist to grow our presence on LinkedIn, drive brand awareness, generate leads, and support talent outreach. This on-site, Lahore-based role will plan content calendars, optimize profiles, and publish targeted posts, articles, and updates.

The ideal candidate will manage industry research, craft compelling copy, coordinate visuals, and monitor performance using analytics to continuously improve campaigns and employer branding.