Lahore Digital Marketing Specialist – Brand & Growth

Al-Usman Travels; Lahore; On-site; PKR 600,000 - 900,000; Full time

Job summary

AL USMAN TRAVELS in Lahore is seeking a Digital Marketing professional to strengthen its online presence and promote its travel services to customers in Pakistan. This Lahore-based role suits a creative, analytical marketer who can plan campaigns, create engaging content, and use performance data to improve reach and customer inquiries.

You will plan campaigns across social media and search, optimize content for SEO, monitor analytics, and report on results.

Qualifications

• Practical experience planning and executing digital marketing campaigns for relevant online audiences.
• Confident use of social media platforms, content calendars, and audience engagement practices.
• Working knowledge of SEO, keyword research, on-page optimization, and web content fundamentals.
• Ability to set up, monitor, and optimize paid digital advertising campaigns.
• Comfort interpreting campaign analytics, engagement metrics, traffic trends, and conversion results.
• Clear writing and editing skills for concise promotional copy and customer-facing content.
• Strong organization, attention to detail, and ability to manage several campaign tasks at once.
• Effective communication and coordination with colleagues to verify service information and meet deadlines.

Responsibilities

• Plan and deliver digital marketing campaigns across social media, search, and other relevant online channels.
• Create, schedule, and maintain engaging content that reflects the company’s travel services and brand voice.
• Monitor campaign performance, website and social engagement, and customer inquiry trends; prepare regular reports.
• Apply search engine optimization practices to improve the visibility of relevant travel pages and content.
• Manage paid advertising campaigns, track budgets and results, and recommend practical optimizations.
• Coordinate with internal stakeholders to keep promotional information accurate and campaigns aligned with business priorities.

Skills

Campaign planning

Social media

SEO

Paid advertising

Analytics

Copywriting

Content coordination

Organization

Job description

AL USMAN TRAVELS in Lahore is seeking a Digital Marketing professional to strengthen its online presence and promote its travel services to customers in Pakistan. This Lahore-based role suits a creative, analytical marketer who can plan campaigns, create engaging content, and use performance data to improve reach and customer inquiries.

You will plan campaigns across social media and search, optimize content for SEO, monitor analytics, and report on results.