Graphic Designer | Visual Strategy & Creative Performance

INEXOR; Islamabad; On-site; PKR 800,000 - 1,200,000; Full time

Job summary

INEXOR is seeking a skilled Graphic Designer to transform ideas into compelling visual experiences, strengthen our brand identity, and create high-performing marketing assets across digital platforms.

This role emphasizes visual storytelling, branding, digital marketing, user psychology, and performance-driven design; collaboration with marketing and product teams is essential to deliver effective campaigns.

Qualifications

• Bachelor's degree in Graphic Design or related field; exceptional portfolios may substitute.
• Minimum 3 years of professional graphic design experience, preferably in digital marketing or tech.
• Strong portfolio showing branding, social media designs, and advertising creatives.
• Advanced proficiency in Adobe Photoshop and Adobe Illustrator.
• Familiarity with Figma and modern design workflows.

Responsibilities

• Create high-quality graphics for digital marketing campaigns, websites, social media, and ads.
• Translate marketing concepts into compelling visual designs and layouts.
• Develop mobile-first creatives for multiple platforms with strong visual hooks.
• Maintain consistent branding across all channels and assets.
• Collaborate with marketing, content, and product teams to meet campaign goals.
• Incorporate AI-assisted tools to accelerate ideation while ensuring brand integrity.

Skills

Branding

Visual storytelling

Campaign design

Attention to detail

Communication

Education

Bachelor's degree in Graphic Design

Tools

Adobe Photoshop

Adobe Illustrator

Figma

Adobe Creative Cloud

Job description

Graphic Designer | Visual Strategy & Creative Performance

We are looking for acreative, highly skilled, and detail-oriented Graphic Designerwho can transform ideas into compelling visual experiences, strengthen our brand identity, and create high-performing marketing assets across digital platforms.

This position requires more than producing attractive designs. We need someone who understands visual storytelling, branding, digital marketing, user psychology, and performance-driven creative design.

Key Responsibilities

1. Creative Design & Visual Communication

• Develop high-quality, visually engaging graphics for digital marketing campaigns, websites, social media, advertisements, and promotional materials.
• Translate marketing concepts, campaign briefs, and product features into compelling visual designs.
• Create effective layouts using typography, color theory, composition, hierarchy, and visual storytelling.
• Maintain originality, creativity, and consistency across all design deliverables.
• Simplify complex financial and technology-related concepts into clear, visually appealing graphics.

2. Performance Marketing & Advertising Creatives

• Design high-converting static advertisements, carousel ads, banners, and promotional graphics for Meta, Google, TikTok, and other digital advertising platforms.
• Develop multiple creative variations for A/B testing, including different visual hooks, layouts, messaging treatments, and calls to action.
• Collaborate with performance marketers to understand campaign objectives, target audiences, and creative performance.
• Continuously improve advertising creatives based on engagement, click-through rates, conversions, and campaign feedback.
• Design mobile-first marketing creatives optimized for different platforms, placements, and audience segments.

3. Social Media & Content Design

• Create visually consistent content for Instagram, Facebook, LinkedIn, X, TikTok, and other relevant platforms.
• Design social media posts, carousels, infographics, educational graphics, thumbnails, and campaign announcements.
• Convert content ideas and marketing scripts into visually engaging assets.
• Stay updated with emerging design trends, social media formats, and creative approaches.
• Work closely with content writers and marketing professionals to ensure designs communicate the intended message effectively.

4. Branding & Visual Identity

• Maintain and strengthen the company's visual identity across all communication channels.
• Develop and maintain brand guidelines, design templates, typography systems, color palettes, and reusable visual assets.
• Ensure consistent application of brand identity across websites, marketing materials, advertisements, and presentations.
• Contribute fresh ideas to improve the overall visual positioning and recognition of WealthNX and other company products.

5. Website & Product Marketing Design

• Create website banners, hero-section graphics, feature illustrations, icons, and other supporting visual assets.
• Collaborate with UI/UX designers to ensure marketing visuals align with the product's design language.
• Design graphics that communicate product features and benefits clearly and attractively.
• Optimize website graphics for responsiveness, visual clarity, and efficient loading.
• Prepare app store screenshots, promotional visuals, and other product marketing assets for digital distribution.

6. AI-Assisted Creative Production

• Use AI-powered creative tools to accelerate ideation, concept development, and visual asset production.
• Explore tools such as Adobe Firefly, Midjourney, ChatGPT, and other relevant AI design platforms.
• Combine AI-generated concepts with professional design expertise to produce polished, original, brand-consistent work.
• Ensure AI-assisted assets meet quality standards and do not contain misleading product representations, visual inaccuracies, or intellectual property issues.
• Work closely with Marketing, Content, Performance Marketing, UI/UX, Video Production, and Product teams.
• Understand creative briefs, ask relevant questions, and deliver designs aligned with campaign objectives.
• Manage multiple assignments simultaneously while maintaining quality and meeting deadlines.
• Incorporate feedback constructively and complete revisions efficiently.
• Organize design files, maintain editable source files, and ensure proper asset handovers.
• Proactively propose creative improvements rather than relying exclusively on assigned instructions.

Required Qualifications & Experience

• Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, Multimedia Design, or a related field. Exceptional portfolios may be considered in place of formal qualifications.
• Minimum 3 years of professional graphic design experience, preferably in digital marketing, technology, SaaS, fintech, or creative agencies.
• Strong professional portfolio demonstrating branding, social media designs, digital advertising creatives, and marketing campaign work.
• Advanced proficiency inAdobe Photoshop and Adobe Illustrator.
• Working knowledge of Figma, Adobe Creative Cloud, and modern design workflows.
• Strong understanding of typography, color theory, composition, visual hierarchy, branding, and layout principles.
• Proven ability to develop marketing creatives for different audience segments and digital platforms.
• Ability to work efficiently in a fast-paced environment with multiple priorities and tight deadlines.
• Strong attention to detail, creative problem-solving abilities, and communication skills.

Preferred Skills

• Familiarity with Meta Ads, Google Ads, TikTok Ads, and their creative formats.
• Understanding of creative testing, performance marketing metrics, and consumer psychology.
• Experience working with fintech, SaaS, mobile applications, or technology brands.
• Basic motion graphics and animation skills using Adobe After Effects or similar tools.
• Familiarity with AI-assisted design and image-generation tools.
• Ability to create engaging infographics, product illustrations, and data-driven visual content.
• Knowledge of basic UI/UX design principles.
• Experience developing scalable creative templates and design systems.

Key Performance Expectations

The selected candidate will be evaluated on:

• Creative Quality:Originality, visual appeal, clarity, and professional execution.
• Brand Consistency:Alignment with established brand guidelines and product positioning.
• Marketing Effectiveness:Contribution to advertisement performance through strong visual communication and creative variations.
• Productivity & Timeliness:Ability to deliver high-quality assets within agreed timelines.
• Attention to Detail:Accuracy of text, layouts, product visuals, dimensions, and final exports.
• Creative Innovation:Ability to generate fresh design concepts and proactively improve existing creatives.
• Collaboration & Ownership:Responsiveness, accountability, teamwork, and effective management of assigned work.

What We Are Looking For

We are particularly interested in a designer who:

• Thinks beyond aesthetics and understands the business objective behind each design.
• Can turn a simple marketing idea into an attention-grabbing visual concept.
• Understands how design influences audience engagement and conversion.
• Balances creativity with speed, precision, and brand consistency.
• Takes ownership of assigned projects from initial concept to final delivery.
• Is comfortable experimenting with new creative approaches and technologies.
• Has a strong eye for modern, clean, premium, and user-focused design.