Graphic Designer — Campaign Creative

Bajco Technologies, LLC; Islamabad; Hybrid; PKR 1,100,000 - 1,800,000; Full time

Job summary

Bajco Technologies, LLC seeks an experienced graphic designer to own campaign visuals from concept to production. You will craft typography-led designs across social, print, and in-store assets, ensuring brand cohesion and production-ready files.

You will work with AI-assisted motion tools and maintain a robust asset library while collaborating with cross-functional teams in a hybrid Islamabad setup. A strong portfolio in food/product visuals is preferred.

Qualifications

• 3–6 years in graphic design with a portfolio showing ideas and not only execution.
• A genuine command of colour — palettes built and justified for print and screen.
• Typography strength: pairing, hierarchy, and readability across sizes.
• Experience with food or product-led visuals and strong cropping/retouching sense.
• Experience across formats (social, print, large format, in-store).
• Proficiency with Adobe Creative Cloud tools and Canva; familiarity with Figma for layout handover.
• Basic HTML/CSS knowledge is helpful for email/landing assets.

Responsibilities

• Lead the visual concept for campaigns with emphasis on typography, color, and layout.
• Create static and print-ready artwork across formats including posters, menus, and window graphics.
• Produce production-ready print files with bleed, trim, CMYK, and correct resolution.
• Guide motion and AI-driven outputs such as offer cards and short social cuts within brand standards.
• Build and maintain a localizable asset library for markets to self-serve.
• Ensure asset hygiene with organized, versioned files so others can pick up work.

Skills

Campaign design

Typography

Color theory

Layout

Art direction

Print production

Brand consistency

Tools

Photoshop

Illustrator

InDesign

Adobe Creative Cloud

Figma

Canva

Premiere Pro

After Effects

Light HTML/CSS

Job description

Location: Hybrid — Islamabad preferred, with US-hours overlap
Job Type: Full-time, permanent
Experience: Mid to senior
Reports to: Senior Designer

Job Description:

You design the campaign — food-led, typographic, resolved across every format from a paid social still to a printed mailer to a window graphic. Motion and interaction are part of the output, but we expect AI tooling to carry most of that; what we are hiring for is design judgement and ideas.

What you’ll own

• The visual idea for a campaign, and the craft that holds it together — composition, hierarchy, typography, colour, and how imagery and type sit with each other.
• Static creative for paid and organic across every placement and aspect ratio, on brief and inside the franchisor brand guide.
• Everything past the feed: posters, flyers, pamphlets, standees, banners, menu and window graphics, direct-mail pieces and in-store signage — built for real production, not only for screen.
• Print artwork built correctly for production — bleed, trim, safe area, CMYK, resolution, and a printer-ready file.
• Food-led creative: making the product look the way it should, across image selection, retouching, cropping and layout.
• Motion and interaction built largely with AI tooling — animated offer cards, short social cuts, simple interactive formats — where the result holds up to brand scrutiny. You direct and finish it; you are not expected to keyframe it from scratch.
• The template library — building the localisable, approved assets that let markets self-serve instead of raising a request for every small change.
• Asset hygiene: named, versioned, organised files another person can pick up.

What you’ll need

• Three to six years in graphic design, with a portfolio that shows ideas and not only execution.
• A genuine command of colour — palettes you have built, and a view on why they work in print and on screen.
• Typography as a strength: type pairing, hierarchy, and setting text so it reads at every size from a phone to a standee.
• Composition with imagery — arranging photography and type together, and knowing what to crop, what to give space to, and what to cut.
• Food or product-led visual work, and an instinct for when food looks appetising and when it does not.
• Range across formats in one campaign — social, print, large format and in-store — rather than twelve unrelated hero pieces.
• Adobe Creative Cloud to a professional standard: Photoshop, Illustrator and InDesign.
• Figma or equivalent for digital layout and handover, and Canva for template building the wider team can use.
• Print production competence, demonstrated with a file that went to a printer and came back right.
• AI image, video or animation tooling used in real work, with a clear view of where it holds up and where it does not.
• Working inside an existing brand guide, including revisions returned by someone else’s brand team.

Nice to have

• Agency experience — several brands at once, real deadlines, and creative direction from someone else. This is a strong preference.
• Restaurant, QSR or multi-location retail work.
• Food photography, retouching or food-styling awareness, or art-directing a shoot.
• Premiere Pro or After Effects for finishing what AI tooling starts.
• Light HTML and CSS, for email and landing-page assets.
• Directing or briefing external photographers and videographers.