Google Ads SpecialistFULL TIME

SolutionInn; Lahore; On-site; PKR 13,850,000 - 19,391,000; Full time

Job summary

SolutionInn is seeking an experienced Google Ads Specialist to manage campaigns across Google Search, Display, YouTube and Performance Max for US/Canada audiences.

You will optimize CTR, CPC, CPA, ROAS and report insights while leveraging GA4 for tracking and analysis. The role requires tracking budgets in USD and staying current with NA market trends.

Qualifications

• 2+ years hands-on experience managing Google Ads campaigns targeting USA and Canada.
• Google Ads Certification (Search & Display) is preferred.
• Experience handling large monthly USD budgets.
• Knowledge of landing page optimization and CRO for US/Canada audiences.
• Proficiency with GA4 and Google Analytics for reporting.

Responsibilities

• Plan, create, and manage Google Ads campaigns for US and Canada markets across Search, Display, YouTube, and Shopping.
• Conduct keyword research and audience targeting for North America.
• Optimize campaigns for CTR, CPC, CPA, and ROAS with high conversions.
• Monitor daily performance and adjust bids, budgets, and geo-targeting.
• Implement remarketing and audience segmentation for North American traffic.
• Perform A/B testing on creatives, landing pages, and bidding strategies.
• Set up and maintain conversion tracking (Google Ads, GA4).
• Prepare regular performance reports with actionable insights for management.
• Stay updated with Google Ads updates and North American market trends.

Skills

Google Ads management

Data-driven decisions

Reporting

Communication

North America market knowledge

Tools

GA4

Google Ads

Keyword Planner

Job description

Job Description

We are looking for an experienced Google Ads Specialist to manage and optimize paid campaigns across Google Search, Display, YouTube, and Performance Max. The ideal candidate should have proven experience running successful campaigns targeting audiences in the USA and Canada, with a strong understanding of these markets and their performance benchmarks.

Job Responsibilities

• Plan, create, and manage Google Ads campaigns for the US and Canadian markets across multiple channels (Search, Display, YouTube, Shopping).


• Conduct keyword research, audience targeting, and ad copy creation specifically for North American users.


• Optimize campaigns for CTR, CPC, CPA, and ROAS while maintaining high conversion rates.


• Monitor daily performance and adjust bids, budgets, and geo-targeting for US & Canada campaigns.


• Implement remarketing strategies and audience segmentation for North American traffic.


• Perform A/B testing on ad creatives, landing pages, and bidding strategies.


• Set up and maintain conversion tracking (Google Ads, GA4).


• Prepare regular reports with actionable insights for management.


• Stay updated with Google Ads updates and market trends in North America

Skills Required

• 2+ years of hands-on experience managing Google Ads campaigns targeting USA and Canada.


• Strong understanding of:


• Keyword strategies for US & Canadian markets.


• Geo-targeting and time-zone optimization for North America.


• Proficiency in:


• Google Ads (Search, Display, YouTube, Performance Max)


• Google Analytics (GA4)


• Keyword Planner


• Experience with remarketing, audience segmentation, and conversion tracking.


• Ability to analyze campaign data and provide data-driven recommendations.


• Excellent communication and reporting skills.

Required Qualifications

• Google Ads Certification (Search & Display).


• Familiarity with YouTube Ads and Performance Max campaigns.


• Experience handling large monthly budgets (USD).


• Knowledge of landing page optimization and CRO for US/Canada audiences.

Job Experience

• 2+ years

Other Benefits

• Competitive salary


• Opportunity to work with a dynamic and collaborative team


• Career development and training programs


• Flexible work environment

Job Working Hours

10 AM to 7 PM (Mon-Fri)

Equal Employment Opportunities

We provide Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.