Go-to-Market Lead - Outbound and Inbound

Mnml; Karachi Division; On-site; PKR 2,163,000 - 4,326,000; Full time

Benefits offered by this job

Direct ownership of GTM engine

Hands-on with AI-powered workflows

Exposure to full spectrum of B2B GTM

Entrepreneurship opportunities

Job summary

Mnml is seeking a GTM Lead to own the design, build, and execution of a full GTM engine. You will oversee inbound, outbound, paid, network activation, channel and partner motions, plus lifecycle expansion, collaborating with senior stakeholders while remaining hands-on in build.

This is a high-velocity, multi-workstream role requiring strategist-minded execution. You will manage a GTM specialist team and partner with the Marketing Director on motion sequencing, infrastructure, and pipeline

Qualifications

• 2-6 years building and running B2B GTM systems
• Proven track record of building outbound or inbound engines from scratch
• Strong written communication and briefs
• Comfortable managing specialists to pipeline outcomes
• Credible in client rooms with founders and sales leadership
• Bias toward shipping and execution

Responsibilities

• Own the 12-month activation plan across inbound, outbound, paid, network activation, channel and partner, lifecycle and expansion
• Build and manage outbound engine with segment-specific sequences and deliverability
• Oversee inbound engine with foundational SEO, content, and conversion assets
• Lead paid acquisition across Meta/LinkedIn/Google with audience strategies
• Design GTM infrastructure in CRM and analytics with GoHighLevel
• Develop AI-powered workflows for prospect research, enrichment, personalization, and automation
• Manage GTM specialist pod and ensure pipeline outcomes

Skills

GTM strategy

Team management

Written communication

Cross-functional collaboration

Project planning

Tools

Apollo

Clay

LinkedIn Sales Navigator

ZeroBounce

Instnatly

Smartlead

GoHighLevel

HubSpot

GA4

Looker

Zapier

Make

Claude

ChatGPT

Job description

Mnml is a strategic and creative agency that functions as an embedded marketing and GTM department for its clients. We are currently running a deep, multi-workstream engagement for a US-based enterprise client in the insurance compliance space, covering brand identity, website build, revenue architecture, go-to-market strategy, sales enablement, funnel infrastructure, and AI-powered workflow automation. This is a long-term strategic partnership, not a one-off build.

We are hiring a GTM Lead to own the design, build, and execution of the go-to-market engine across inbound, outbound, paid, network, and channel motions. The role manages a team of GTM specialists (lead gen associates, copywriters, SEO and content specialists, CRM and marketing automation specialists) and partners directly with the Head of Strategy on motion sequencing, infrastructure build, and pipeline outcomes.

This is not a strategy-only role. It is not an execution-only role. The right person is a strategist who has built and run revenue engines themselves, knows the tools, knows the failure modes, and can move between writing a 12-month motion plan and debugging a cold email infrastructure in the same week.

This role is for you if your strengths lie in

Location: On-site

Type: Full-time

Reports to: Marketing Director

Mnml is a strategic and creative agency that functions as an embedded marketing and GTM department for its clients. We are currently running a deep, multi-workstream engagement for a US-based enterprise client in the insurance compliance space, covering brand identity, website build, revenue architecture, go-to-market strategy, sales enablement, funnel infrastructure, and AI-powered workflow automation. This is a long-term strategic partnership, not a one-off build.

We are hiring a GTM Lead to own the design, build, and execution of the go-to-market engine across inbound, outbound, paid, network, and channel motions. The role manages a team of GTM specialists (lead gen associates, copywriters, SEO and content specialists, CRM and marketing automation specialists) and partners directly with the Head of Strategy on motion sequencing, infrastructure build, and pipeline outcomes.

This is not a strategy-only role. It is not an execution-only role. The right person is a strategist who has built and run revenue engines themselves, knows the tools, knows the failure modes, and can move between writing a 12-month motion plan and debugging a cold email infrastructure in the same week.

This role is for you if your strengths lie in

• Designing multi-motion GTM systems across inbound, outbound, paid, and channel, then activating them in the right sequence
• Building lead sourcing and enrichment workflows in Apollo, Clay, Sales Navigator, and validation tools like ZeroBounce
• Running cold email infrastructure end to end: dedicated domains, warm-up, deliverability monitoring, segment-specific sequences in Instantly, Smartlead, or equivalents
• Building and managing CRM and pipeline infrastructure (GoHighLevel preferred, HubSpot strong alternative) including lead routing, scoring, lifecycle automation, and reporting
• Running paid acquisition across LinkedIn Ads, Meta Ads, and Google Ads with custom audience strategies, retargeting, and segment-specific creative
• Working with SEO and content specialists to plan and ship inbound assets that actually convert
• Designing signal-based outbound workflows (intent signals, hiring signals, market events) and operationalizing them across email and LinkedIn
• Building network activation and warm referral motions on top of founder and executive networks
• Managing GTM specialist resources, briefing them clearly, reviewing their output, and holding the team to pipeline outcomes
• Using AI tools daily to enrich, personalize, brief, and automate every step of the funnel that should be automated
  

This is not a single-channel role

You are responsible for the full GTM engine, not one motion within it. That means designing the 12-month activation plan across motions, owning the infrastructure that gates them (CRM, email infra, enrichment stack, analytics), and making the trade‑off calls when resourcing has to flex.

You will work alongside senior client stakeholders (founders, sales leadership, channel partners) and need to be credible in those rooms while also being hands‑on in the build.

What you will own

GTM strategy and motion sequencing

The 12-month motion activation plan across six core motions (inbound, outbound, paid acquisition, network activation, channel and partner, lifecycle and expansion), including phasing, dependencies, and intensity by quarter. Updated continuously as we learn from market response.

Outbound engine

Custom audience list build in Apollo and Clay, segment-specific email sequences, LinkedIn outbound at scale, signal-based triggered outreach, ABM tier for priority accounts. Owns the deliverability stack: dedicated sending domains, warm-up cadence, inbox placement, list hygiene. Manages the lead gen associate(s) and the copywriter on outbound sequence development.

Inbound engine

Partnered with the SEO and content specialists to plan and ship the inbound system: foundational SEO, AEO, organic content engine, conversion assets, paid search activation. Owns the inbound conversion funnel from landing page through MQL handoff.

Paid acquisition

Custom Audience Launch Play across Meta and LinkedIn, retargeting, lookalike scaling once results come in. Coordinates with the design and copy team on creative briefs. Owns the spend allocation and reporting.

Network Activation Engine

The warm network motion. Cheat sheets, sequencing, CRM logging, conversion tracking from network call to qualified meeting. Coordinates with the client's leadership on direct outreach to first-degree contacts.

GTM infrastructure

CRM build and ongoing pipeline management in GoHighLevel. Lead routing logic across sales line owners. ICP scoring (firmographic, behavioral, intent). Sales enablement assets in coordination with the strategy and design teams. Reporting dashboards that the client's leadership can use weekly.

AI and automation layer

Designing and shipping AI-assisted workflows for prospect research, enrichment, personalization at scale, prospect brief generation, follow-up automation, and CRM hygiene. Building review-queue logic so high-value targets get human review and the long tail runs automated.

Team and resource management

You will manage the GTM specialist pod (lead gen, copy, SEO, marketing automation, CRM). Briefing, review, prioritization, and holding the team to pipeline outcomes is part of the role. You report to the Head of Strategy on plan and outcomes, and run the team on execution.

Tools you should be fluent in

• Lead sourcing and enrichment: Apollo, Clay, LinkedIn Sales Navigator, ZeroBounce or equivalent validation
• Outbound: Instantly, Smartlead, or equivalent cold email platforms. Strong understanding of deliverability infrastructure
• CRM and pipeline: GoHighLevel (preferred), HubSpot, or comparable. Lead routing, scoring, lifecycle automation
• Paid: LinkedIn Ads Manager, Meta Ads Manager, Google Ads. Custom audience and retargeting strategies
• SEO and content: Ahrefs or equivalent. Comfortable briefing and reviewing SEO and content work even if not the primary executor
• Analytics: GA4, attribution frameworks, basic reporting builds in CRM or Looker
• AI tooling: Claude, ChatGPT, prompt design for outbound personalization and brief generation, comfortable with no-code automation (Zapier, Make) and curious about agentic workflows

You do not need to be the deepest expert in every tool. You need to know which tool solves which problem, when to use it, and how to brief a specialist who runs it.

What we expect

• 2-6 years building and running B2B GTM systems, ideally with exposure to enterprise or mid-market sales cycles
• Proven track record of building outbound or inbound engines from scratch, including the infrastructure underneath them
• Strong written communication. You will write briefs, sequences, and internal docs constantly
• Comfortable managing specialists and holding them to outcomes
• Comfortable in client rooms with founders and sales leadership
• Bias toward shipping. We move fast, iterate in market, and refine continuously
  

Why Join Mnml

• Direct ownership of a high-complexity, high-impact GTM engine from day one
• Work closely with senior strategy leadership on positioning, narrative, and motion design
• Hands‑on involvement in building AI-powered workflows that compound over time
• Exposure to the full spectrum of B2B GTM: enterprise positioning, multi-segment funnels, channel partnerships, signal‑based motions, and lifecycle expansion
• Fast decision‑making environment with a lean team and high-quality standards
• Entrepreneurship opportunities within the company
  

Compensation

USD 700 to 1400 per month + Bonuses. (varying based on experience and offered role)

Performance-linked incentives may be structured around pipeline and qualified meeting outcomes.