Food Service Manager- North

Flora Food Group; Islamabad; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Flora Food Group in Islamabad is seeking a results-driven Food Service Manager to drive growth in the North region. You will expand our presence across hotels, restaurants, bakeries, institutions, and catering segments, building strong customer partnerships and delivering value through our ingredients and culinary solutions.

You will lead a team, negotiate with operators and distributors, and translate the channel strategy into actionable plans with a focus on performance, accountability, and

Qualifications

• Experience in Food Service or HORECA channels.
• Strong customer development and distributor management.
• Solid sales execution and negotiation skills.
• Entrepreneurial mindset and commercial acumen.

Responsibilities

• Own and deliver volume, revenue, distribution, and profitability targets for your territory.
• Develop and execute business plans aligned with Food Service channel strategy to grow market penetration.
• Build and maintain strong relationships with key operators, distributors, chefs, and purchasing managers.
• Lead customer negotiations and manage commercial agreements within approved guidelines.
• Coach and develop your team to improve performance and execution.

Skills

Food Service experience

HORECA channels knowledge

Sales execution

Team leadership

Job description

Why this role matters

In your first year, you will drive profitable growth across the Food Service business in your territory by expanding our presence in hotels, restaurants, bakeries, institutions, and catering segments. This role is key to building strong customer partnerships and increasing product adoption, directly impacting Flora Food Group’s market leadership in the Food Service channel. Your work ensures that our ingredients and culinary solutions reach more kitchens, helping us deliver better food experiences every day.

Food Service Manager - North

The Practical Detail

Location: Islamabad

Working Model: Onsite

Employment Type: Permanent

Why this role matters

In your first year, you will drive profitable growth across the Food Service business in your territory by expanding our presence in hotels, restaurants, bakeries, institutions, and catering segments. This role is key to building strong customer partnerships and increasing product adoption, directly impacting Flora Food Group’s market leadership in the Food Service channel. Your work ensures that our ingredients and culinary solutions reach more kitchens, helping us deliver better food experiences every day.

What You'll Do

• Own and deliver volume, revenue, distribution, and profitability targets for your territory.
• Develop and execute business plans aligned with Food Service channel strategy to grow market penetration.
• Build and maintain strong relationships with key operators, distributors, chefs, and purchasing managers.
• Lead customer negotiations and manage commercial agreements within approved guidelines.
• Coach and develop your team, including Business Development Managers and Sales Chefs, to improve performance and execution.

Performance

You will own the territory’s commercial success by meeting clear targets for volume, revenue, and profitability. Your data-driven approach will track key performance indicators and market insights, enabling timely decisions that improve customer acquisition and channel expansion. Your leadership will foster a culture of accountability and continuous improvement, ensuring execution excellence inch by inch.

Care

This role reports to the Channel Manager – Food Service and involves managing a team whose size depends on the territory. You will collaborate closely with Marketing, Supply Chain, Finance, and Sales Operations to ensure product availability, customer satisfaction, and commercial compliance. Your long-term focus will build sustainable customer partnerships and distributor effectiveness, doing the right thing for customers, communities, and Flora Food Group.

Passion

You are a food enthusiast who understands the importance of taste, nutrition, and functionality in every kitchen. Your curiosity about food service operations and bakery applications drives you to innovate customer solutions and activation programs. You take pride in raising the bar for product visibility and reliability, contributing to a more delicious and sustainable future.

About You

You bring relevant commercial experience in Food Service or HORECA channels, with a strong understanding of customer development, distributor management, and sales execution. Your entrepreneurial mindset and commercial acumen help you identify new business opportunities and negotiate effectively. You lead with resilience, collaboration, and a focus on results. You are comfortable managing a team and driving performance through coaching and development.

You are genuinely interested in food culture and curious about how consumer behaviour and future food trends shape innovation. You understand that strong brands are built by anticipating what’s next in taste, nutrition and functionality, and by translating insight into meaningful consumer experiences.

Where this could lead to

This role typically leads to positions such as Channel Manager Food Service, Regional Food Service Manager, or National Food Service Manager within a few years. It offers a clear path to senior leadership roles like Head of Food Service, where you can shape the future of Flora Food Group’s presence in the market.

Apply before: 24-Sep-2026

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.