Fashion Social Media Lead - Content & Campaigns (Karachi)

HR Ways; Karachi Division; On-site; PKR 600,000 - 1,200,000; Full time

Benefits offered by this job

Attendance bonus

Performance-based bonus

Medical reimbursement

Friday Lunch

Job summary

HR Ways is seeking a Social Media Executive to manage and grow our brand presence across Instagram, TikTok, Facebook, and LinkedIn. This onsite Karachi role involves planning, creating content, posting, engaging with the audience, and supporting campaigns to build a strong online community.

You will work with photographers, influencers, and creative teams to deliver on-brand visuals, stay ahead of fashion trends, and analyze performance to optimize reach and engagement.

Qualifications

• 1–2 years of proven experience in social media management, preferably in fashion, lifestyle or retail.
• Bachelor's degree in Marketing, Media Studies, Communications, or related field, or relevant professional certifications.
• Strong understanding of branding, content planning, and audience engagement.
• Proven ability to create high-quality, creative, trend-driven visual content.

Responsibilities

• Develop, implement, and manage social media strategies across platforms.
• Create and curate visually appealing content for Instagram, TikTok, Facebook and LinkedIn.
• Collaborate with photographers, influencers, animators, and creative teams on campaigns.
• Stay updated on fashion trends, competitors, and audience preferences to guide content strategies.
• Monitor and report social media performance with insights to improve engagement and reach.
• Engage with followers daily, maintain brand tone, and respond to inquiries.
• Support marketing with product launches, campaigns, and brand events.

Skills

Social media management

Content creation

Branding

Communication

Education

Bachelor's degree in Marketing or related

Tools

Canva

CapCut

Adobe Creative Suite

Job description

HR Ways is seeking a Social Media Executive to manage and grow our brand presence across Instagram, TikTok, Facebook, and LinkedIn. This onsite Karachi role involves planning, creating content, posting, engaging with the audience, and supporting campaigns to build a strong online community.

You will work with photographers, influencers, and creative teams to deliver on-brand visuals, stay ahead of fashion trends, and analyze performance to optimize reach and engagement.