Product Marketing Manager New York, New York, United States

Flex group; Australia; On-site; USD 120,000 - 140,000; Full time

Job summary

An innovative FinTech company is seeking a Product Marketing Manager to drive the adoption of partner products. This exciting role involves developing comprehensive go-to-market strategies, collaborating with cross-functional teams, and crafting compelling campaigns. You will play a vital part in shaping the future of rent payment solutions, ensuring that property management companies can effectively leverage our tools. If you thrive in a dynamic environment and have a strategic mindset, this is the perfect opportunity for you to make a significant impact in the industry.

Benefits

100% company-paid medical, dental, and vision

401(k) + company equity

Unlimited paid time off

13 company paid holidays

Parental leave

Flex Cares Program

Free Flex subscription

Qualifications

• 5-7+ years in product marketing, preferably in B2B or B2C2B.
• Experience with cross-functional collaboration and campaign launches.

Responsibilities

• Develop go-to-market strategies for partner solutions.
• Conduct research to inform product positioning and messaging.
• Track metrics to assess product adoption and refine messaging.

Skills

Product Marketing

B2B Marketing

Campaign Management

Analytical Skills

Stakeholder Management

Creative Problem-Solving

Education

Bachelor's Degree

Tools

Marketing Automation Tools

Analytics Platforms

Job description

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It’s hard to believe that it’s 2025 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

As a Product Marketing Manager at Flex, you will play a key role in driving adoption and engagement of our partner products, enabling property management companies across the country to successfully onboard and leverage our tools to offer Flex products to their renters.

While Flex has historically focused on the renter experience, we are now developing products for both large property management companies and small landlords. In this role, you will be part of the foundational team shaping our new Property Hub to make Flex renter offerings accessible to even more renters than we service today.

This role is responsible for positioning and go-to-market strategies for our partner tools, ensuring they are well understood, seamlessly integrated, and delivering value for property managers. You will develop comprehensive launch plans, conduct partner research, define product positioning and messaging, create compelling campaigns, and craft transactional messaging that supports the partner experience. Collaborating closely with Product, Revenue, and Partner Success, you will refine messaging and influence product strategy to drive adoption and ensure successful product introductions. While this role will focus primarily on partner product marketing, there may be instances where you will support consumer product marketing.

We are seeking a highly skilled product marketer who has experience working at an early stage company with rapid product development. You have a strategic mindset, are detail-oriented, comfortable with ambiguity, enjoy creative problem-solving, and easily earn trust with stakeholders. If you are organized and love a fast-paced go-to-market environment, you will love this position.

Key Responsibilities

• Develop and implement go-to-market strategies for our partner solutions, ensuring alignment with business objectives and adoption goals.
• Conduct research to understand partner needs, pain points, and workflows, informing product positioning, messaging, and feature prioritization.
• Collaborate with stakeholders to develop compelling product narratives, value propositions, and campaigns that drive engagement and adoption.
• Support sales enablement efforts by creating materials that help partners understand, onboard, and effectively use our tools.
• Track and analyze key metrics to assess product adoption, refine messaging, and influence future product iterations.

Experience

• 5-7+ years of experience in product marketing in a B2B or B2C2B environment
• Experience partnering with and influencing cross-functional teams (e.g. product, analytics, strategy, design, etc.)
• Hands-on experience launching campaigns (creative development & operations) across multiple marketing channels, including website, app, email, and push
• Demonstrated ability to lead projects, manage timelines, and communicate results to peers and management
• Deep analytical skills - ability to translate key business questions into data questions, and subsequently drive insights through analytics and optimization
• Ability to thrive in complex environments that require close collaboration across cross-functional teams
• You have a strong bias for action and ability to move projects forward independently

This is a hybrid position with on-site expectations of 3 days per week in our New York Headquarters. For candidates outside of the NY/NJ area, you may be eligible for our relocation assistance program.

The compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks.

The base salary pay range will be $120,000- $140,000

Life at Flex:

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self-aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, Canada, and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

We offer many employee benefits. For full-time, U.S. based employees we offer:

• Competitive pay
• 100% company-paid medical, dental, and vision
• 401(k) + company equity
• Unlimited paid time off with a PTO minimum + 13 company paid holidays
• Parental leave
• Flex Cares Program: Non-profit company match + pet adoption coverage
• Free Flex subscription

For full-time non-US employees, we offer

• Competitive Pay
• Company Equity
• Unlimited PTO

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