Dvago Nova Care Pvt. LTD

Pintern; Lahore; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

Dvago Nova Care Pvt. LTD invites applications for a Management Trainee Officer (MTO) – Consumer Insights based in Lahore, Pakistan. The role focuses on data-driven consumer understanding to boost retail performance in fashion.

You will analyze customer behavior, track market trends, and collaborate with Marketing, Merchandising, and Retail Operations to turn insights into action, shaping product assortments and experience.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, Statistics, or related field.
• Strong analytical, research, and problem-solving skills.
• Proficiency in Microsoft Excel; knowledge of Power BI is an advantage.
• Excellent communication, presentation, and report-writing abilities.
• Interest in fashion retail, consumer psychology, and market trends.

Responsibilities

• Analyze customer buying patterns, preferences, demographics, and shopping habits to identify key factors influencing purchase decisions, loyalty, and repeat purchases.
• Monitor Net Promoter Score (NPS), customer satisfaction levels, and feedback to identify pain points across stores and online channels.
• Conduct comprehensive competitor analysis focusing on product assortments, pricing strategies, promotions, and customer engagement tactics.
• Analyze sales reports, product performance metrics, and customer purchase trends to support merchandising and retail strategies.
• Assist in designing customer surveys and market research questionnaires; conduct interviews and store visits.
• Prepare weekly and monthly consumer insights reports and dashboards using Excel and Power BI; translate findings into practical recommendations.
• Coordinate with Retail Operations, Marketing, E-commerce, Merchandising, and Customer Service teams to support initiatives.

Skills

Analytical mindset

Strong communication

Attention to detail

Problem-solving

Research skills

Education

Bachelor's degree in Business Administration/Marketing/Economics/Statistics

Tools

Microsoft Excel

Power BI

Job description

Dvago Nova Care Pvt. LTD is hiring for Management Trainee Officer (MTO) – Consumer Insights in Lahore, Pakistan.

We are seeking a detail-oriented Consumer Insights Analyst to join our team and drive data-informed decisions within the fashion retail sector. The ideal candidate will analyze customer behavior, market trends, and sales data to provide actionable insights that enhance customer experience, optimize product offerings, and support cross-functional teams. This role requires a strong analytical mindset, excellent communication skills, and a passion for understanding consumer psychology and retail dynamics. The position is based on-site and involves close collaboration with multiple departments to improve brand loyalty and business performance.

Key Responsibilities

Consumer Behavior Analysis

Analyze customer buying patterns, preferences, demographics, and shopping habits to identify key factors influencing purchase decisions, customer loyalty, and repeat purchases. Study customer expectations related to product design, pricing, quality, and collections to better align offerings with market demand.

Customer Experience & NPS Analysis

Monitor Net Promoter Score (NPS), customer satisfaction levels, and feedback to identify pain points across retail stores and online channels. Prepare detailed reports highlighting customer complaints, service gaps, and opportunities for improvement to enhance overall customer experience.

Market & Competitor Research

Conduct comprehensive competitor analysis focusing on product assortments, pricing strategies, promotions, and customer engagement tactics. Track fashion trends, seasonal demand fluctuations, and evolving consumer preferences. Benchmark the brand’s retail performance and customer experience against competitors to identify areas for growth.

Retail Sales & Data Analysis

Analyze sales reports, product performance metrics, average transaction values, and customer purchase trends. Identify best-selling and slow-moving products, investigating underlying reasons for their performance. Support data-driven decisions related to product assortment, promotional activities, and retail strategies.

Research & Customer Surveys

Assist in designing customer surveys, feedback forms, and market research questionnaires. Conduct customer interviews, store visits, and observational research to gather insights from diverse customer segments, helping to better understand their needs and expectations.

Reporting & Business Insights

Prepare weekly and monthly consumer insights reports and dashboards using Microsoft Excel and Power BI. Translate research findings into practical recommendations for Marketing, Retail Operations, Merchandising, and Product Development teams to drive strategic initiatives.

Cross-Functional Collaboration

Coordinate with Retail Operations, Marketing, E-commerce, Merchandising, and Customer Service teams to support initiatives aimed at improving customer retention, satisfaction, and brand loyalty. Assist in evaluating the effectiveness of marketing campaigns and promotional activities.

Required Qualifications

• – Bachelor’s degree in Business Administration, Marketing, Economics, Statistics, or a related field.
• – Strong analytical, research, and problem-solving skills.
• – Proficiency in Microsoft Excel; knowledge of Power BI is an advantage.
• – Excellent communication, presentation, and report-writing abilities.
• – Genuine interest in fashion retail, consumer psychology, and market trends.
• – High attention to detail with the ability to interpret data into meaningful insights.

Work Location:

This role requires the candidate to work on-site.

This position offers the opportunity to contribute directly to the growth and success of a dynamic retail brand by leveraging consumer insights and market intelligence. If you are passionate about data-driven decision-making and fashion retail, this role provides a collaborative environment to make a significant impact.