DS Senior Campaign Manager

SWATX; Islamabad; On-site; PKR 17,026,000 - 22,702,000; Full time

Job summary

A data-driven marketing firm in Islamabad is seeking a DS Senior Campaign Manager to lead impactful campaigns utilizing advanced data science methodologies. The ideal candidate will have a Bachelor's degree in a relevant field and over 7 years of experience in marketing campaign management. Strong analytical and leadership skills are required. This role involves collaboration with data teams to optimize customer engagement through data-informed strategies.

Qualifications

• 7+ years of experience in marketing campaign management focusing on data science applications.
• Demonstrated success in leading data-driven marketing campaigns.
• Proficiency in data visualization tools and statistical software.

Responsibilities

• Lead formulation and execution of data-driven marketing campaign strategies.
• Collaborate with data scientists to implement analytical models.
• Manage all aspects of campaign lifecycle from planning to reporting.

Skills

Data-driven marketing campaign strategy

Data analysis

Collaboration with data teams

Mentoring

Creative problem-solving

Leadership

Education

Bachelor's degree in Data Science, Marketing, Statistics or related field

Master's degree

Tools

Tableau

Power BI

Job description

SWATX is on the lookout for a DS Senior Campaign Manager who will bring a data-centric approach to our marketing initiatives. This strategic role is critical for driving impactful campaigns that leverage advanced data science methodologies. You will work closely with data teams to design and execute marketing strategies that not only meet business objectives but also foster customer engagement through data-informed decisions.

Key Responsibilities:

• Lead the formulation and execution of data-driven marketing campaign strategies across various channels, ensuring alignment with customer insights and business goals
• Collaborate with data scientists and analysts to implement advanced analytical models that enhance targeted marketing efforts and optimize customer interactions
• Manage all aspects of the campaign lifecycle, from strategic planning and creative development to execution, analysis, and reporting
• Utilize data analytics tools to monitor campaign performance metrics, providing actionable recommendations for improvement and refinement of tactics
• Foster collaboration between marketing, sales, and product teams to ensure cohesive and effective campaign execution
• Stay informed about the latest trends in data science and marketing analytics to ensure SWATX remains at the forefront of data-driven decision-making
• Mentor junior team members, promoting a culture of data literacy and continuous learning within the marketing team
  
  

Requirements

• Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred
• 7+ years of experience in marketing campaign management with a strong focus on data science applications
• Demonstrated success in developing and leading data-driven marketing campaigns that deliver measurable results
• Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical software
• Expertise in marketing automation platforms and CRM systems
• Exceptional leadership and communication skills, with the ability to influence and collaborate across teams
• Ability to think strategically while also being hands-on with campaign execution and analysis
• Creative problem-solver with a results-oriented mindset and a passion for leveraging data to drive marketing success