DS Campaign Manager

SWATX; Islamabad; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

A leading data-driven marketing firm in Islamabad is seeking a DS Campaign Manager to design and execute analytics-driven marketing campaigns. The ideal candidate will have over 5 years of experience in campaign management, proficient in data visualization tools, and possess strong communication skills. This role offers the opportunity to work in a collaborative environment focused on driving business growth through advanced analytics.

Qualifications

• 5+ years of experience in campaign management or marketing analytics.
• Proven track record of executing complex marketing campaigns.
• Strong analytical skills with expertise in data visualization.

Responsibilities

• Develop and execute data-driven campaign strategies.
• Collaborate with data science teams for campaign performance.
• Manage the end-to-end campaign process.
• Provide actionable insights for continuous improvement.

Skills

Data-driven campaign strategies

Collaboration with data science teams

Analytical skills

Expertise in data visualization tools

Proficiency in marketing automation

Communication skills

Education

Bachelor's degree in Data Science, Marketing, or Statistics

Master's degree (preferred)

Tools

Tableau

Power BI

Job description

SWATX is seeking a results-driven DS Campaign Manager to spearhead our data science-driven marketing initiatives. In this pivotal role, you will be responsible for designing and executing campaigns that leverage advanced analytics and machine learning techniques to optimize customer engagement and drive business growth.

Key Responsibilities:

• Develop and execute data-driven campaign strategies that align with overall marketing objectives and leverage customer insights
• Collaborate with data science teams to identify key metrics and analytical models that enhance campaign performance
• Design, implement, and manage the end-to-end campaign process, from planning and setup through execution and post-campaign analysis
• Utilize advanced analytics tools to monitor campaign performance, providing actionable insights and recommendations for continuous improvement
• Work closely with cross-functional teams, including marketing, sales, and product development, to foster a data-centric culture
• Stay current with industry trends in data-driven marketing and analytics, applying best practices to enhance campaign effectiveness
• Manage the campaign budget and timelines, ensuring projects are delivered on schedule and within allocated resources
  
  

Requirements

• Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred
• 5+ years of experience in campaign management or marketing analytics, with a strong focus on data-driven strategies
• Proven track record of successfully managing and executing complex marketing campaigns
• Strong analytical skills, with expertise in data visualization tools (e.g., Tableau, Power BI) and statistical analysis
• Proficiency in marketing automation platforms and CRM systems
• Excellent communication and interpersonal skills to effectively collaborate with diverse teams
• Ability to thrive in a fast-paced environment and manage multiple priorities effectively
• Creative problem-solver with a strategic mindset and results-oriented approach