Digital Marketing Strategist – App Growth & Engagement

MaxxPace Solutions; Rawalpindi Cantonment; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A dynamic startup is seeking a Digital Marketing Strategist to lead the charge in taking a new app to market. The ideal candidate has over 3 years of experience in digital marketing with a strong focus on app and email marketing. Responsibilities include developing marketing strategies to increase app installs and manage campaigns across various platforms. This on-site role is an excellent opportunity to make a direct impact on product growth.

Qualifications

• 3+ years of experience in digital marketing with proven success in app marketing and email marketing.
• Strong grasp of analytics tools and ability to translate data into actionable insights.
• Hands-on experience with marketing automation and email platforms.

Responsibilities

• Develop and execute strategies to increase app installs and user engagement.
• Build and optimize automated email journeys to nurture leads and onboard users.
• Manage multi-channel campaigns across Meta, Google, and more.

Skills

Digital marketing

App marketing

Email marketing

Analytics tools

Copywriting

Tools

Google Analytics

Meta Ads Manager

Job description

Overview

Are you ready to lead the charge in taking a brand-new app to market and driving massive user growth? We’re a fast-moving startup looking for a passionate Digital Marketing Strategist who lives and breathes digital campaigns, thrives on data, and can creatively scale user acquisition.

If you’re the type who gets excited about optimizing campaigns, testing new channels, and building powerful email flows — we want you on our team.

Key Responsibilities

• App Marketing: Develop and execute strategies to increase app installs, user retention, and engagement through paid ads, ASO (App Store Optimization), and creative campaigns.
• Email Marketing: Build and optimize automated email journeys to nurture leads, onboard users, and re-engage inactive customers.
• Manage multi-channel campaigns across Meta, Google, and other platforms, ensuring data-driven decision-making and measurable ROI.
• Conduct A/B tests, track KPIs, and continuously optimize campaigns for performance and scalability.
• Leverage AI tools (or be eager to explore them) to boost campaign efficiency and personalization.
• Collaborate with product and design teams to align marketing efforts with app updates and features.

Required Qualifications & Skills

• 3+ years of experience in digital marketing with proven success in app marketing and email marketing.
• Strong grasp of analytics tools (Google Analytics, Meta Ads Manager, etc.) and ability to translate data into actionable insights.
• Hands-on experience with marketing automation and email platforms.
• Familiarity with AI-powered marketing tools — or a strong willingness to learn and experiment.
• Excellent copywriting and campaign storytelling skills.

Preferred Traits

• Creative Thinker: You know how to craft campaigns that stand out and convert.
• Data-Driven: Decisions backed by metrics, not guesswork.
• Adaptable & Resourceful: You thrive in a fast-paced, evolving environment.
• Growth Mindset: Constantly experimenting, learning, and improving.

Location

On-site role

This is your chance to make a direct impact on a product’s growth trajectory and take ownership of campaigns that matter.