Digital Marketing Specialist

Institute of Performance Management; Lahore; On-site; PKR 300,000 - 700,000; Full time

Job summary

An established industry player is seeking a dynamic digital marketing specialist to lead innovative strategies that enhance brand visibility and drive engagement. In this exciting role, you will develop and implement comprehensive digital marketing campaigns, manage social media presence, and utilize various platforms to reach target audiences effectively. Your analytical skills will be crucial in monitoring campaign performance and deriving actionable insights for continuous improvement. If you are passionate about digital marketing and eager to make an impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• Experience in developing and implementing digital marketing strategies.
• Strong skills in social media management and content creation.

Responsibilities

• Develop and implement digital marketing strategies to enhance brand awareness.
• Manage and optimize advertising campaigns across multiple platforms.

Skills

Digital Marketing Strategies

Social Media Management

Market Research

Content Creation

Campaign Analysis

Tools

Facebook

Instagram

YouTube

Amazon

Job description

Institute of Performance Management, Pakistan

Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
Setup, manage and optimize digital advertising campaigns on various platforms, including Facebook, Instagram, YouTube, and Amazon.
Monitor and analyze the performance of digital marketing campaigns using relevant tools and platforms.
Conduct market research to identify trends, customer preferences, and competitor strategies.
Manage the company's social media presence and create engaging and relevant content across platforms.
Collaborate with cross-functional teams to ensure consistent branding and messaging across all digital channels.
Stay up-to-date with the latest digital marketing trends and best practices to identify new opportunities for growth.
Track and report on key performance metrics and provide actionable insights to improve campaign performance.

Job Specification

• Digital Marketing Strategies
• Facebook, YouTube, Instagram

Develop and manage relationships with social media and e-commerce platforms.
Community Management