Digital Marketing Specialist

Nehal and Sons; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

An innovative firm is seeking a Digital Marketing Specialist to enhance its online presence and drive digital strategies. In this dynamic role, you will create compelling content, manage social media channels, and implement successful digital campaigns. Your expertise in analytics will help track performance and provide insights for improvement. Join a forward-thinking team that values creativity and collaboration, aligning marketing strategies with business goals to achieve growth in the digital marketplace. If you are passionate about digital marketing and have a knack for creating engaging content, this opportunity is perfect for you.

Qualifications

• At least 3 years in digital marketing with a proven track record of successful campaigns.
• Proficient in tools like Google Analytics, SEO, SEM, and social media management.

Responsibilities

• Produce high-quality videos and images using InVideo.AI and Synthesia.
• Design and analyze digital campaigns across social media, email, and PPC.
• Conduct market research to identify trends and customer needs.

Skills

Digital Marketing

Content Creation

SEO

SEM

Social Media Management

Analytics

Market Research

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Digital Media

Bachelor’s Degree in Communication

Tools

Sprout Social

Hellowoofy

InVideo.AI

Synthesia

Google Analytics

CRM systems

Job description

Bachelor’s Degree in Marketing, Digital Media, Communication, or a related field.

We are looking for a Digital Marketing Specialist to elevate our online presence and drive our digital strategy, contributing to our growth in the digital marketplace.

Qualifications:

1. Education: Bachelor’s Degree in Marketing, Digital Media, Communication, or a related field.
2. Experience: At least 3 years in digital marketing with a proven track record of successful campaigns.
3. Technical Skills: Proficient in tools like Sprout Social, Hellowoofy, InVideo.AI, Synthesia, Google Analytics, SEO, SEM, and CRM systems.
4. Creative Skills: Ability to create compelling digital content, including videos and images.

Job Specification

Responsibilities:

1. Content Creation: Produce high-quality videos and images using tools like InVideo.AI and Synthesia.
2. Social Media Management: Optimize and manage social media channels with platforms like Sprout Social or Hellowoofy to boost engagement and visibility.
3. Digital Campaigns: Design, implement, and analyze campaigns across various platforms, including social media, email, PPC, and SEO.
4. Analytics & Reporting: Track and report campaign performance using Google Analytics and other tools, providing insights to improve future efforts.
5. SEO & SEM: Optimize website content for better search engine rankings and manage paid search campaigns.
6. Market Research: Conduct research to identify trends, competitor activities, and customer needs, using insights to shape marketing strategies.
7. Collaboration: Work with the sales team and other departments to align marketing strategies with overall business goals.

Location: Karachi, Pakistan