Digital Marketing Specialist

KAISPE; Karachi Division; On-site; USD 30,000 - 60,000; Full time

Job summary

An innovative firm is seeking a Digital Marketing Specialist to enhance its global presence. This role involves creating and executing impactful marketing campaigns, utilizing social media platforms like LinkedIn to engage a broad audience, and collaborating with various teams to align marketing efforts with business objectives. The ideal candidate will have a strong background in digital marketing, particularly within a Microsoft consulting environment, and a knack for analyzing campaign performance. Join a dynamic team where your contributions will significantly impact brand visibility and customer engagement.

Qualifications

• 3+ years of experience in digital marketing, preferably in a Microsoft consulting firm.
• Strong knowledge of marketing strategy and campaign performance tracking.

Responsibilities

• Develop and implement effective digital marketing strategies to increase brand awareness.
• Analyze campaign results and optimize marketing strategies based on KPIs.

Skills

Digital Marketing

Social Media Marketing

Content Creation

Analytical Skills

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Marketing Automation Platforms

Excel

Job description

We are looking for an experienced Digital Marketing Specialist to globally represent our company and promote our products to a broad audience. The ideal candidate should have experience working in a Microsoft consulting firm and a strong understanding of digital marketing strategy. They will be responsible for creating and executing marketing campaigns, building brand reputation, and managing our online presence through various digital channels.

Key Responsibilities:


Represent the company globally and promote products to a wide audience.
Develop and implement effective digital marketing strategies to acquire new customers and increase brand awareness.
Identify and leverage opportunities to showcase products at relevant events, conferences, and trade shows.
Utilize LinkedIn and other social media platforms to enhance brand visibility and engage with the target audience.
Stay updated with the latest Microsoft events, trends, and technologies and integrate them into marketing strategies.
Collaborate with sales, product, and customer success teams to align marketing efforts with business objectives.
Analyze campaign results, track key performance indicators (KPIs), and optimize marketing strategies accordingly.
Develop a deep understanding of the target audience’s needs and preferences.
Create and curate high-quality content, including blog posts, social media posts, email campaigns, and more.


Requirements:

3+ years of experience in digital marketing (preferably in a Microsoft consulting firm).
Strong knowledge of marketing strategy, campaign development, execution, and performance tracking.
Excellent understanding of Microsoft products and services.
Proven experience with social media marketing (LinkedIn, Facebook, Instagram).
Strong public presence on LinkedIn with a large and engaged network.
Ability to stay updated on Microsoft events, trends, and emerging technologies.
Excellent communication, writing, and presentation skills.
Ability to work in a fast-paced environment and manage multiple projects.
Strong analytical and problem-solving skills with the ability to optimize marketing efforts.

Nice to Have:

Experience with marketing automation platforms.
Knowledge of SEO and SEM principles, including keyword research, link-building, and paid advertising.
Experience in content creation (blog posts, videos, social media).
Familiarity with Google Analytics, Excel, or other data analysis tools.
Certification in digital marketing (HubSpot, Google Analytics, or similar).