Digital Marketing Professional

Wellogics; Islamabad Capital Territory; On-site; PKR 800,000 - 1,200,000; Full time

Job summary

A healthcare IT company in Islamabad is seeking a motivated Digital Marketing Professional to enhance its digital presence. The role involves developing strategies for customer acquisition and engagement across various channels. The ideal candidate has 2+ years of experience in digital marketing, including campaign management and a strong understanding of healthcare IT regulations. The position offers an opportunity to work in a fast-paced environment with cross-functional teams.

Qualifications

• 2+ years of experience in digital marketing or related field.
• Demonstrated success in developing and executing digital marketing campaigns.
• Experience with healthcare IT regulations and standards.

Responsibilities

• Develop and execute digital marketing strategies.
• Plan and optimize digital advertising campaigns.
• Manage email marketing campaigns to nurture leads.

Skills

Digital marketing strategy development

Campaign optimization

Email marketing

Content marketing

Project management

Healthcare IT knowledge

Education

Bachelor's degree in marketing, communications, IT or related field

Tools

Google Analytics

Adobe Analytics

Job description

Overview

bachelor's degree in marketing, communications, IT or a related field

We are seeking a highly motivated and experienced Digital Marketing Professional to join our team. As a Digital Marketer, you will play a crucial role in driving our digital presence and brand awareness in the healthcare IT industry. You will be responsible for developing and executing digital marketing strategies that align with our business goals and drive customer acquisition, retention, and engagement across various digital channels, including website, email, social media, search, display, and mobile.

You will also work closely with cross-functional teams to ensure our digital marketing efforts are aligned with healthcare IT trends and standards.

Job Specification

• Develop and execute comprehensive digital marketing strategies that drive customer acquisition, retention, and engagement in the healthcare IT industry.
• Plan, implement, and optimize digital advertising campaigns across search, social media, display, and mobile channels to maximize ROI and drive brand awareness.
• Develop and manage email marketing campaigns to nurture leads, increase engagement, and drive conversions.
• Manage the company's website, ensuring it is optimized for search engines, mobile-friendly, user-friendly, and adheres to healthcare IT standards.
• Work with cross-functional teams to create and manage content marketing initiatives that drive traffic, engagement, and leads, while maintaining compliance with healthcare IT regulations.
• Analyze and report on digital marketing campaign performance, providing insights and recommendations for continuous improvement, with a focus on healthcare IT metrics.
• Stay up-to-date with the latest trends and best practices in healthcare IT digital marketing and make recommendations for new and innovative digital marketing strategies.

Qualifications

• 2+ years of experience in digital marketing or related field, with demonstrated success in developing and executing digital marketing campaigns that drive customer acquisition, retention, and engagement in the healthcare IT industry.
• Experience in managing digital advertising campaigns across search, social media, display, and mobile channels in the healthcare IT industry.
• Proven experience in email marketing, website management, and content marketing in the healthcare IT industry.
• Experience with healthcare IT regulations and standards, and digital marketing analytics tools such as Google Analytics, Adobe Analytics, or equivalent.
• Strong project management skills with the ability to manage multiple projects simultaneously in a fast-paced healthcare IT environment.
• Excellent communication, collaboration, and leadership skills, with the ability to work effectively with cross-functional healthcare IT teams.

Information Technology and Services - Islamabad, Pakistan