Digital Marketing Officer

i4 Tech Solutions; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading tech solutions firm in Lahore is seeking an experienced Digital Marketing Officer to develop and implement comprehensive digital marketing strategies. The candidate will manage social media presence, oversee content creation, and analyze performance metrics. Ideal candidates should have strong skills in digital marketing channels including SEO and PPC, with a creative flair for content. Opportunities for growth and learning are provided.

Qualifications

• Experience in developing and implementing digital marketing strategies.
• Strong understanding of multi-channel campaigns including SEO and PPC.
• Ability to analyze performance metrics and optimize marketing efforts.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Oversee content creation and management across channels.
• Manage and grow social media presence on multiple platforms.
• Design and execute email marketing campaigns and track performance.
• Monitor analytics and prepare performance reports.

Skills

Digital Strategy Development

Social Media Active

Content Marketing

Graphics Design

Creative & Design Skills

Tools

Google Analytics

Mailchimp

HubSpot

Job description

Overview

We need a (Digital Marketing Officer)

Responsibilities

1. Digital Strategy Development

   Develop and implement comprehensive digital marketing strategies aligned with business goals.

   Plan and execute multi-channel campaigns (SEO, PPC, email, social media, content marketing).

   Identify trends and insights, and optimise spend and performance based on data.

2. Content Creation & Management

   Oversee the creation and publishing of relevant, original, high-quality content.

   Manage content calendars for blogs, emails, and social platforms.

   Collaborate with designers and writers to create digital assets.

3. Social Media Marketing

   Manage and grow presence on platforms such as Facebook, Instagram, LinkedIn, X (Twitter), and TikTok.

   Schedule and publish engaging content regularly.

   Monitor engagement and respond to audience interactions.

4. Email Marketing

   Design and execute email campaigns using platforms like Mailchimp, HubSpot, etc.

   Segment audiences and personalize email marketing.

   Track open rates, CTRs, and conversions.

5. Analytics and Reporting

   Monitor and analyze performance metrics across all digital channels.

   Use tools like Google Analytics, Google Data Studio, or similar.

   Prepare and present performance reports to management, making recommendations for improvements.

6. Website Management

   Maintain and update company website using CMS platforms.

   Ensure UX/UI best practices are followed.

   Coordinate with developers to fix bugs or implement new features.

Job Specification

• Digital Marketer.
• Social Media Active.
• Graphics Design.
• Creative & Design Skills.
• Content Marketing.