Digital Marketing Manager - Remote

Hassan PR; Faisalabad; Remote; PKR 1,400,000 - 2,000,000; Full time

Job summary

A marketing agency is looking for a digital marketing professional to oversee various campaigns and analyze their effectiveness. The ideal candidate should be proficient in SEO/SEM and have experience in utilizing analytical tools to improve customer experiences across channels. Strong graphic design knowledge is a plus.

Qualifications

• Strong understanding of digital marketing strategies and analytics.
• Ability to track campaign effectiveness through various metrics.
• Experience with both online and offline marketing channels.

Responsibilities

• Overseeing the marketing campaigns and tracking their effectiveness.
• Working on the customer buying journey to identify gaps of improvement.
• Contributes to social media engagement and brand awareness campaigns.

Skills

Proficient with SMO, SEM, SEO, and SMM

Analytical ability for evaluating customer experience

Knowledge of graphic designing

Job description

Overview

Plans and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Responsibilities

• Overseeing the marketing campaigns and tracking their effectiveness
• Working on the customer buying journey to identify gaps of improvement
• Working on online and offline channels to improve customer experiences
• Contributes to social media engagement and brand awareness campaigns
• Brainstorm new and creative growth strategies through digital marketing
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels
• Plans and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns

Qualifications / Skills

• Proficient with SMO, SEM, SEO, and SMM
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Knowledge of graphic designing and technical team to plan and execute marketing campaigns for the company as well as clients

Location: Silverwater, Australia