Digital Marketing Manager

Codup; Karachi Division; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A digital services company in Karachi is looking for a digital marketing expert to manage and execute the digital marketing strategy. The ideal candidate should have 4-5 years of experience in digital marketing, with strong skills in SEO, PPC, and social media management. This role combines tactical and managerial responsibilities within a vibrant marketing team.

Qualifications

• 4-5 years of core digital marketing experience, 1-2 years of managerial experience.
• Experience managing PPC, SEO, and Affiliate programs.
• Strong understanding of current online marketing concepts, strategy, and best practices.

Responsibilities

• Plan and execute all digital marketing campaigns including SEO/SEM and social media.
• Follow marketing trends and build out social strategies with internal stakeholders.
• Optimize spend and performance based on insights from experiments and conversion tests.

Skills

Digital marketing strategy

SEO

PPC advertising

Social media management

Communication skills

Education

Bachelor's degree in Marketing or equivalent

Job description

Bachelors degree in Marketing or equivalent

Codup is looking for a digital marketing expert in a tactical as well as managerial role. The details of the role are listed below:

RESPONSIBILITIES:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

- Follow marketing trends to build out social strategies, ideate with internal stakeholders and oversee social content distribution and execution of plans.

- Devising strategies to drive online traffic to the company website.

- Lead generation through various Digital Marketing techniques including PPC advertising, Blogs, Newsletters etc.
- Design, build and maintain our social media presence.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Plan, execute, and measure experiments and conversion tests.

Job Specification

- Bachelor’s degree in Marketing or equivalent.
- Excellent communication and coordination skills, includes client communication.

- 4-5 years of core digital marketing experience, 1-2 years of managerial experience.
- Experience managing PPC, SEO and Affiliate programs.

- Strong understanding of current online marketing concepts, strategy and best practice.

- Be passionate about marketing, as well as digital and emerging communication trends.

Information Technology and Services - Karachi, Pakistan