Digital Marketing Instructor

Wiselife Global; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading digital training organization is looking for a Digital Marketing Instructor to lead courses in digital marketing, social media, and brand strategy. The role involves designing curriculum and mentoring students while employing hands-on industry experience. Candidates should have strong communication skills and be up-to-date with the latest trends. The organization offers a collaborative culture and opportunities for professional growth.

Benefits

Opportunities for professional growth

Competitive compensation and recognition

Collaborative culture at the organization

Qualifications

• 2-3 years of hands-on industry experience in digital/social media marketing.
• Prior teaching, training, or mentoring experience preferred.
• A portfolio of campaigns/projects managed (ads, SEO results, social growth).

Responsibilities

• Conduct interactive classes on digital marketing, social media marketing, and online advertising.
• Design and deliver lesson plans, assignments, and case studies.
• Train students in social media management and other digital marketing tools.

Skills

SEO (On-page, Off-page, Technical)

SEM & PPC Advertising (Google Ads, Bing Ads)

Social Media Marketing (Facebook Business Manager, Instagram, LinkedIn, YouTube, TikTok)

Content Creation & Strategy (Blogs, Video, Social posts)

Email Marketing Tools (Mailchimp, HubSpot, etc.)

Google Analytics / GA4 & Data Interpretation

E-commerce Marketing (Shopify, WooCommerce, Ads for online stores)

Affiliate Marketing & Influencer Campaigns

Marketing Automation (basic knowledge preferred)

Education

Bachelor’s or Master’s degree in Marketing, Business, Communication, or related field

Professional certifications (Google, Meta, HubSpot, SEMrush, etc.)

Job description

Overview

WiselifeGlobal is looking for a Digital Marketing Instructor to deliver high-quality training in digital marketing, social media marketing, and online brand strategy. The ideal candidate should have hands-on industry experience, up-to-date knowledge of digital platforms, and the ability to explain complex concepts in a clear, engaging, and practical way.

You will be responsible for designing curriculum, conducting live/online training sessions, mentoring learners, and preparing them for careers in digital marketing.

Key Responsibilities

• Conduct interactive classes on digital marketing, social media marketing, and online advertising.
• Design and deliver lesson plans, assignments, and case studies.
• Teach SEO, SEM, Google Ads, Meta Ads, and Analytics tools.
• Train students in social media management (Facebook, Instagram, LinkedIn, YouTube, TikTok).
• Explain content strategy, copywriting, branding, and influencer marketing.
• Provide practical training in email marketing, affiliate marketing, and e-commerce strategies.
• Mentor students on projects and campaigns to build real-world skills.
• Stay updated with emerging digital trends and tools.

Required Skills (Technical + Teaching)

Digital Marketing Skills

• SEO (On-page, Off-page, Technical)
• SEM & PPC Advertising (Google Ads, Bing Ads)
• Social Media Marketing (Facebook Business Manager, Instagram, LinkedIn, YouTube, TikTok)
• Content Creation & Strategy (Blogs, Video, Social posts)
• Email Marketing Tools (Mailchimp, HubSpot, etc.)
• Google Analytics / GA4 & Data Interpretation
• E-commerce Marketing (Shopify, WooCommerce, Ads for online stores)
• Affiliate Marketing & Influencer Campaigns
• Marketing Automation (basic knowledge preferred)

Teaching/Soft Skills

• Strong communication & presentation skills
• Ability to simplify complex digital tools for learners
• Patience and mentoring ability
• Confidence-building for students
• Creative and engaging teaching style

Educational Background & Career Experience

• Bachelor’s or Master’s degree in Marketing, Business, Communication, or related field.
• Professional certifications (Google, Meta, HubSpot, SEMrush, etc.) are a plus.
• 2–3 years of hands-on industry experience in digital/social media marketing.
• Prior teaching, training, or mentoring experience preferred.
• A portfolio of campaigns/projects managed (ads, SEO results, social growth).

Qualities We Value

• Passion for sharing knowledge and empowering students.
• Up-to-date with latest digital trends and tools.
• Ability to connect theory with practical applications.
• Strong leadership and team-building mindset.

What We Offer

• A platform to teach, inspire, and shape future marketers.
• Collaborative culture at Wiselife Global.
• Opportunities for professional growth.
• Competitive compensation and recognition.

Job Specification

• Digital Marketing Skills:
• SEO (On-page, Off-page, Technical)
• SEM & PPC Advertising (Google Ads, Bing Ads)
• Social Media Marketing (Facebook Business Manager, Instagram, LinkedIn, YouTube, TikTok)
• Content Creation & Strategy (Blogs, Video, Social posts)
• Email Marketing Tools (Mailchimp, HubSpot, etc.)
• Google Analytics / GA4 & Data Interpretation
• E-commerce Marketing (Shopify, WooCommerce, Ads for online stores)
• Affiliate Marketing & Influencer Campaigns
• Marketing Automation (basic knowledge preferred)
• Teaching/Soft Skills:
• Strong communication & presentation skills
• Ability to simplify complex digital tools for learners
• Patience and mentoring ability
• Confidence-building for students
• Creative and engaging teaching style