Digital Marketing Executive

WEBTOS; Faisalabad; On-site; PKR 2,000,000 - 2,750,000; Full time

Job summary

A digital marketing firm in Faisalabad is looking for a Marketing Manager to lead digital marketing efforts, manage SEO/SEM, and enhance social media presence. The ideal candidate holds a BS/MS degree in marketing and has a track record of successful digital campaigns. This position requires creativity and analytical skills to drive engagement and performance across all digital channels.

Qualifications

• Experience in leading and managing SEO/SEM, marketing database, email, and social media campaigns.
• Creative in identifying target audiences and devising engaging digital campaigns.
• Experience in optimizing landing pages and user funnels.

Responsibilities

• Plan and execute digital marketing campaigns including SEO, email, and social media.
• Design and maintain the company's social media presence.
• Measure and report performance of all digital marketing campaigns.

Skills

SEO/SEM

Digital marketing

Social media management

Analytical skills

Education

BS/MS degree in marketing or a related field

Job description

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build, and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Specification

Requirements and skills

• BS/MS degree in marketing or a related field
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels

Location: Faisalabad, Pakistan