Digital Marketing Associate

CodeNinja Inc.; Lahore; On-site; PKR 2,000,000 - 2,750,000; Full time

Job summary

A digital marketing agency is seeking a Digital Marketing Associate to manage website content and optimize digital campaigns. The ideal candidate must have a Bachelor's degree and 1-2 years of experience in digital marketing, with skills in SEO and analytics tools. This role offers opportunities to enhance brand messaging and engage B2B audiences effectively.

Benefits

Provident Fund

Gym Membership

Leaves as per the company policy

Company-paid trips

Easy Loan Facility for Employees

Yearly Increment

Health Insurance (includes spouse and parents) (till the age of 80)

Qualifications

• 1-2 years of experience in digital marketing or website content management.
• Ability to work on custom platforms for content management.
• Strong analytical skills to translate data into actionable recommendations.

Responsibilities

• Manage and update website content for accuracy and relevance.
• Optimize web pages for SEO and emerging digital marketing practices.
• Track conversion funnels and improve lead generation.

Skills

Digital marketing

SEO optimization

Content management

Analytics tools

B2B marketing

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Google Analytics

Google Search Console

SEMrush

Job description

About The Role

CodeNinja is looking for a Digital Marketing Associate to support our owned platforms, including the company website and other digital assets. The role combines content management, performance optimization for search and generative search along with data-driven decision-making to ensure our platforms effectively engage B2B audiences and generate measurable business impact. The ideal candidate will have experience in managing content workflows, using analytics tools, and driving continuous improvements in website performance and digital campaigns.

Key Responsibilities

• Manage and update website content, ensuring accuracy, relevance, and alignment with brand messaging
• Optimize web pages, landing pages, and blogs for SEO and emerging GSEO practices
• Collaborate with design and content teams to optimize landing pages, case studies, blogs, and other digital assets
• Track conversion funnels and identify opportunities to improve lead generation and customer experience
• Assist in planning and executing digital campaigns across owned platforms to support broader marketing objectives
• Stay informed on the latest trends in B2B digital marketing, especially shifts in AI-driven search and content discoverability

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 1-2 years of experience in digital marketing or website content management (B2B experience preferred)
• Working knowledge of CMS platforms and ability to work on custom platforms for content management
• Familiarity with analytics and SEO and GSEO tools such as Google Analytics, Google Search Console, or SEMrush
• Strong analytical skills with the ability to translate data into actionable recommendations
• Excellent attention to detail and organizational skills
• Ability to work independently and collaboratively in a fast-paced environment

Disclaimer: CodeNinja is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, & performance.

Benefits

• Provident Fund
• Gym Membership
• Leaves as per the company policy
• Company-paid trips
• Easy Loan Facility for Employees
• Yearly Increment
• Health Insurance (includes spouse and parents) (till the age of 80)