Digital Marketing Associate

Scaleup Connect; Karachi Division; On-site; PKR 600,000 - 900,000; Full time

Benefits offered by this job

Family health insurance coverage

Structured learning and development

Clear career growth pathway

Job summary

Scaleup Connect is recruiting a Digital Marketing Associate to work on behalf of its client. The role provides hands-on exposure to digital strategy, campaign execution, and performance marketing in a structured learning environment.

This entry-level position is ideal for ambitious professionals seeking practical experience and potential long-term growth within digital channels, SEO, and analytics. Full-time role with standard afternoon-evening shifts in Karachi.

Qualifications

• Fresh graduates or candidates with 6 months to 1 year of digital marketing experience.
• Basic understanding of digital marketing channels and social media platforms.
• Certification in Digital Marketing, Social Media Marketing, or Google Ads (preferred).
• Strong written and verbal communication skills.
• Creative mindset with eagerness to learn and grow.

Responsibilities

• Assist in managing and maintaining social media platforms (Facebook, Instagram, LinkedIn).
• Support content creation tasks including captions and basic creatives.
• Schedule and publish posts; engage with audiences to boost brand presence.
• Contribute to paid and organic campaigns across multiple channels.
• Learn SEO initiatives, Google Ads campaigns, and performance analytics.
• Conduct market research, analyze trends and competitors to inform strategy.
• Assist in reporting and tracking campaign performance.

Skills

Social media marketing

Content creation

Copywriting

Campaign analytics

Written communication

Education

Bachelor's degree (in progress or completed)

Digital Marketing certification

Google Ads certification

Tools

Google Ads

Google Analytics

Facebook Ads Manager

Job description

About the job Digital Marketing Associate

Job Title: Digital Marketing Associate

• Department: Digital Marketing
• Working Hours: 3:00 PM – 12:00 AM | Mon - Fri
• Job Type: Full-Time

About the Opportunity

Scaleup Connect is hiring on behalf of its client for a Digital Marketing Associate role. This position is designed to provide hands-on exposure across key areas of digital marketing, with the potential for long-term career growth based on performance.

This role is ideal for ambitious early-career professionals seeking practical, real-world experience in digital strategy, campaign execution, and performance marketing.

Key Responsibilities

• Assist in managing and maintaining social media platforms, including Facebook, Instagram, LinkedIn, and others.
• Support content creation tasks, such as writing engaging captions and developing basic creatives.
• Schedule and publish posts, while actively engaging with online audiences to increase engagement and enhance brand presence.
• Contribute to both paid and organic digital marketing campaigns across multiple channels.
• Learn and assist with SEO initiatives, Google Ads campaigns, and performance analytics.
• Conduct market research, analyze trends, hashtags, and monitor competitor activities to inform campaign strategy.
• Assist in reporting and tracking the performance of digital marketing campaigns.

Requirements

• Fresh graduates or candidates with 6 months to 1 year of experience in digital marketing.
• Basic understanding of digital marketing channels and social media platforms.
• Certification in Digital Marketing, Social Media Marketing, or Google Ads (preferred).
• Strong written and verbal communication skills.
• Creative mindset with a strong eagerness to learn and grow.
• A Bachelor's degree (completed or in progress) is an advantage.

What's Offered

• Family health insurance coverage.
• Structured learning and development opportunities.
• Clear career growth pathway with potential for long-term advancement.