Digital Marketing Analyst

ibex. Pakistan; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A leading digital marketing firm in Lahore is seeking a detail-oriented Marketing SEO Analyst. The successful candidate will manage SEO strategies to optimize website content and drive organic traffic. Responsibilities include performing competitive analysis, conducting keyword research, and tracking important SEO metrics. A Bachelor's degree and experience in digital marketing are required. This position offers an opportunity to enhance online visibility and improve search engine rankings.

Qualifications

• Experience as an SEO Analyst or in a similar digital marketing role.
• Familiarity with keyword research and management tools.
• Strong understanding of ranking factors and SEO practices.

Responsibilities

• Perform competitive analysis to identify gaps in content.
• Conduct keyword research using various tools.
• Track SEO metrics including organic traffic and conversion rates.
• Update older content for better user engagement.
• Optimize pages for mobile.

Skills

SEO strategies

Google Analytics

Keyword research

Analytical skills

Backlink management

Education

Minimum Bachelor's degree

Tools

Keyword Planner

SEMrush

Moz

Job description

Overview

We are looking for a detail-oriented Marketing SEO Analyst to join our team. The ideal candidate will be responsible for optimizing website content, conducting keyword research, analyzing SEO performance, and implementing strategies to improve search engine rankings. You will work closely with the marketing team to drive organic traffic and enhance online visibility.

Qualifications

• Minimum Bachleors

Responsibilities

• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
• Conduct keyword research using various tools (like Keyword Planner, SEM Rush and Moz)
• Track important SEO metrics including organic traffic, conversion rates and time spent on page
• Update older content and add effective calls to action (CTAs) to improve user engagement. Report on performance metrics comparing them to our SEO goals and benchmarking data
• Optimize pages for mobile
• Implement link building strategies and manage backlinks to build online authority
• Follow SEO trends and stay up-to-date with new tools and practices
• Work experience as an SEO Analyst or similar digital marketing role and Expertise in Google Analytics
• Familiarity with keyword research and management tool
• Understanding of ranking factors and search engine optimization practices
• Strong analytical skills
• Strong understanding of good and white hat backlinks practices
• Build high-quality and high-authority backlinks
• Create weekly and monthly reports