Digital Marketer

Pakafghan Logistics; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A logistics company in Lahore is seeking a Digital Marketing Expert to develop and optimize digital marketing campaigns. This role involves executing digital strategies including SEO, email, and social media marketing. The ideal candidate will have a degree in marketing and demonstrable experience in campaign management, alongside strong analytical skills to track performance. If you're creative with a data-driven mindset, we'd love to hear from you. Competitive compensation is provided.

Qualifications

• Demonstrable experience leading and managing campaigns.
• Highly creative and data-driven.
• Experience with A/B and multivariate experiments.

Responsibilities

• Plan and execute all digital marketing activities.
• Measure and report performance against goals.
• Collaborate with teams to optimize user experience.

Skills

SEO/SEM

Email marketing

Social media marketing

Display advertising

Data analysis

Education

BS/MS degree in marketing or related field

Tools

Google Analytics

Google AdWords

Job description

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Expert to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing expert will work with company and vendors to launch campaigns on time and on budget.

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Job Specification

Requirements and skills:

• BS/MS degree in marketing or a related field.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google AdWords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Transportation/Trucking/Railroad - Lahore, Pakistan