CRM Specialist

Software Finder Careers; Lahore; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Software Finder is seeking a detail-oriented CRM Specialist to own and optimize its HubSpot ecosystem across marketing, sales, and RevOps. This role will build automations, maintain CRM data integrity, and ensure workflows support the full funnel from lead capture to pipeline reporting.

You will collaborate with marketing, sales, and RevOps, create dashboards, and stay current with HubSpot updates to drive improvements while ensuring data privacy compliance.

Qualifications

• 2-4 years of hands-on experience with HubSpot Marketing Hub and related modules.
• HubSpot certification(s) preferred (e.g., Marketing Software, RevOps, or Inbound).
• Strong understanding of email marketing, lead nurturing, automation, and CRM best practices.
• Experience with workflow logic, segmentation, and lifecycle/pipeline stages.

Responsibilities

• Build, manage, and optimize HubSpot workflows, automations, and email/nurture campaigns across the marketing and sales funnel.
• Maintain and enforce CRM data hygiene, including properties, deduplication, segmentation, and lifecycle stage mapping.
• Create and manage landing pages, forms, and email templates using HubSpot CMS and marketing tools.
• Set up and monitor lead scoring models, refining based on funnel performance.
• Configure and troubleshoot HubSpot integrations (e.g., Salesforce, Slack, ad platforms, and other tools).
• Build and maintain dashboards and reports to track campaign performance, funnel metrics, and pipeline contribution.
• Partner with marketing, sales, and RevOps teams to translate business requirements into HubSpot workflows and processes.
• Ensure compliance with data privacy standards (GDPR, CAN-SPAM) across HubSpot communications.
• Stay current on HubSpot product updates and best practices, and proactively recommend improvements.
• Provide day-to-day HubSpot support and light training to internal teams.

Skills

HubSpot CRM

Marketing automation

CRM data hygiene

Campaign reporting

Cross-functional collaboration

Education

Bachelor's degree in Computer Science, Business, or related field

Tools

HubSpot Marketing Hub

Salesforce integrations

HubSpot CMS

Job description

Software Finder is seeking a detail-oriented and proactive CRM Specialist to own and optimize its HubSpot ecosystem across marketing, sales, and RevOps. This role will be responsible for building automations, maintaining CRM data integrity, and ensuring that HubSpot workflows accurately support the full funnel, from lead capture to pipeline reporting.

Key Responsibilities

• Build, manage, and optimize HubSpot workflows, automations, and email/nurture campaigns across the marketing and sales funnel.
• Maintain and enforce CRM data hygiene, including contact/company properties, deduplication, list segmentation, and lifecycle stage mapping.
• Create and manage landing pages, forms, and email templates using HubSpot's CMS and marketing tools.
• Set up and monitor lead scoring models, refining them continuously based on funnel performance.
• Configure and troubleshoot HubSpot integrations (e.g., Salesforce, Slack, ad platforms, and other third-party tools).
• Build and maintain dashboards and reports to track campaign performance, funnel metrics, and pipeline contribution.
• Partner with marketing, sales, and RevOps teams to translate business requirements into HubSpot workflows and processes.
• Ensure compliance with data privacy standards (e.g., GDPR, CAN-SPAM) across all HubSpot communications.
• Stay current on HubSpot product updates, new features, and best practices, and proactively recommend improvements.
• Provide day-to-day HubSpot support and light training to internal teams as needed.

Requirements

• 2-4 years of hands-on experience managing HubSpot Marketing Hub (Sales Hub and/or Operations Hub experience is a plus).
• HubSpot certification(s) preferred (e.g., HubSpot Marketing Software, RevOps, or Inbound certification).
• Solid understanding of email marketing, lead nurturing, marketing automation, and CRM best practices.
• Experience with workflow logic, list segmentation, custom properties, and lifecycle/pipeline stages.
• Familiarity with integrating HubSpot with CRMs (e.g., Salesforce) and other marketing/sales tools.
• Comfortable working with data: building reports, interpreting metrics, and spotting data quality issues.
• Strong attention to detail, organizational skills, and the ability to manage multiple projects at once.
• Excellent written and verbal communication skills, with the ability to work cross-functionally.
• Bachelor's degree in Computer Sciences, Business, or a related field, or equivalent practical experience.

Software Finder is a leading B2B SaaS marketplace that helps businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights.

With a growing portfolio of software categories and a global user base, Software Finder is committed to simplifying the software selection process and empowering businesses to make informed decisions.

Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we are always looking for talented individuals who are passionate about technology, customer success, and making an impact.