Credit Card Product Specialist

PayTech Nexus Ltd; Karachi Division; On-site; PKR 2,000,000 - 3,000,000; Full time

Job summary

A leading financial services company in Karachi seeks a Credit Card Product Specialist to lead the launch of credit card products. The role requires 10+ years of experience in product management and local market knowledge. The ideal candidate will collaborate cross-functionally, ensuring product alignment with business goals and compliance with regulations. Fluency in English and Urdu is required, along with a strong background in market research and performance monitoring.

Qualifications

• 10+ years of experience in credit card product management or product launch.
• Fluency in English and Urdu required.
• Experience in the Pakistan banking market is mandatory.

Responsibilities

• Lead the planning, development, and execution of the credit card product launch.
• Design and implement compelling credit card benefits and features.
• Collaborate with marketing, finance, risk management, and technology teams.

Skills

Product Management

Project Management

Market Research

Performance Monitoring

Technical Skills

Education

Bachelor’s degree in business, Marketing, Finance, or related field

Job description

About the job Credit Card Product Specialist

JOB TITLE: Credit Card Product Specialist

TERM: 12 months

DIVISION: Cards

REPORTS TO: Head of Cards

RELEVANT EXPERIENCE: 10+ years of experience in credit card product management or product launch

MANDATORY REQUIREMENTS:

• Local Experience: Experience in the Pakistan banking market
• Technical Skills: Proficiency in product management (Credit) and project management
• Language Requirements: Fluency in English and Urdu

PURPOSE OF THE PROJECT

The Cards Product Specialist will lead the planning, development, and execution of the credit card product launch. This role requires collaboration with various teams including marketing, finance, risk management, and technology to gather inputs, define product requirements, and ensure alignment with overall business objectives.

Key Activities

Core Responsibilities and Accountabilities

• Product Launch Strategy & Execution: Lead the planning, development, and execution of the credit card product launch. Define launch objectives, timelines, and metrics, emphasizing high-impact features that address customer needs
• Benefit & Feature Development: Design and implement compelling credit card benefits and features, including rewards programs, cashback, and travel perks, tailored to the preferences of Pakistan's customer base
• Cross-functional Collaboration: Collaborate closely with various teams including marketing, finance, risk management, and technology to gather inputs, define product requirements, and ensure alignment with overall business objectives
• Market Research & Competitive Analysis: Conduct research to understand the preferences of credit card customers in Pakistan, focusing on benefits such as travel rewards, lifestyle privileges, and exclusive access
• Performance Monitoring & Optimization: Monitor key performance indicators (KPIs) such as card acquisition, activation, usage, and retention rates to track product performance
• Regulatory Compliance & Risk Management: Ensure all credit card benefits and features comply with Pakistan regulatory requirements and align with local banking standards

KPIs

• Execution timeline: successful card launch on time and on budget
• Financial Performance: Growth in card issuance and spend
• Customer Acquisition and Engagement: Increase in customer acquisition and engagement
• Customer Satisfaction: Superior customer experience and satisfaction
• Operational Efficiency: Timely and effective product roll-out and commercialization

Knowledge and Experience

• Education: Bachelor’s degree in business, Marketing, Finance, or a related field (MBA or relevant advanced degree preferred)
• Experience: 10+ years of experience in credit card product management or product launch within the financial services or payments industry
• Skills: Proven expertise in credit card product development, especially in designing and implementing benefits and features