Creative Marketing Strategist

HR WAYS; Lahore; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A dynamic recruitment firm is seeking a Creative Marketing Strategist to lead brand strategy and creative direction. The ideal candidate will have 3 to 5 years of experience in a similar role, specifically in startup environments. Responsibilities include overseeing creative operations, collaborating with teams, and establishing scalable creative systems. This position offers competitive salary, bonuses, and creative freedom within a growing international studio.

Benefits

Office lunch

WFH flexibility

Performance-based bonuses

Qualifications

• 3 to 5 years in a creative leadership, strategy, or brand-building role.
• Demonstrated success building or scaling creative systems.
• Strong understanding of brand positioning and messaging frameworks.
• Proven ability to lead teams and manage timelines.

Responsibilities

• Set the tone and systems for the brand.
• Shape agile, growth-oriented creative strategies.
• Work with marketing to align brand strategy with sales goals.
• Supervise Pakistan-based creative teams for consistency.
• Build scalable systems for storytelling and execution.
• Create processes focused on impactful metrics.

Skills

Creative leadership

Brand positioning

Audience-centric storytelling

Collaboration with cross-functional teams

Job description

Overview

We're hiring for Creative Marketing Strategist - Lahore

About the Role

This is a leadership role, not a design role.

The client company is hiring a Head of Creative Strategy to drive the company’s brand thinking, creative systems, and strategic direction. The ideal candidate has experience working with fast-growing startups and understands how to build scalable creative infrastructure that aligns with business objectives.

You'll oversee Pakistan-based creative operations and act as the key strategic partner to business development and marketing, ensuring that the company’s global brand across the US, UK, EU, and MENA is bold, consistent, and results-driven.

What You’ll Lead

• Creative and Brand Direction: Set the tone, systems, and standards for Fortune's brand across all platforms and initiatives.
• Startup-Aligned Strategy: Use startup experience to shape agile, growth-oriented creative strategies. Prioritize speed, clarity, and momentum over polish.
• Cross-Team Collaboration: Work directly with business development and marketing to ensure brand and creative strategy align with sales and growth goals.
• Creative Operations Oversight: Supervise Pakistan-based creative teams. Ensure output is consistent, strategic, and aligned with Fortune’s global positioning.
• Frameworks Over Firefighting: Build scalable systems for storytelling, messaging, and execution. Bring order to the chaos without stifling ideas.
• Performance-Driven Execution: Prioritize what moves the needle. Create processes focused on impact, not superficial metrics.

Requirements

• 3 to 5 years in a creative leadership, strategy, or brand-building role, ideally within a startup or high-growth environment. Demonstrated success building or scaling creative systems that drive business outcomes.
• Strong understanding of brand positioning, messaging frameworks, and audience-centric storytelling.
• Proven ability to lead teams, manage timelines, and make strategic decisions without needing to execute yourself.
• Excellent communication and collaboration skills with cross-functional teams in multiple markets.

What You Get

• A leadership seat in a founder-led creative tech studio.
• Direct influence over a global brand’s strategic direction.
• Competitive salary with performance-based bonuses.
• Creative freedom with real responsibility.
• Exposure to high-impact projects across the US, UK, MENA, and Europe.
• Clear growth path toward Creative Director or CCO track.

• Experience: 4+ yrs
• Work Location: Lahore
• Work Timings: 9 AM to 6 PM
• Work Days: Monday to Friday
• Salary: Market Competitive
• Benefits: Office lunch, WFH flexibility

About HR Ways

"HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our Whatsapp Channel https://shorturl.at/983az to stay updated or visit www.hrways.co to know more."