Copywriter

Infinity Media; Lahore; On-site; PKR 670,000 - 1,339,000; Full time

Job summary

Infinity Media in Lahore is seeking a Copywriter who can move from long-form lifestyle features to short-form scripts and punchy campaign copy without losing voice.

You will write across articles, social content and campaigns, balancing speed with accuracy while maintaining brand voices for multiple platforms.

Qualifications

• Published writing across articles, blogs, social copy or scripts.
• Excellent written English in a natural, conversational register.
• Strong grip on lifestyle, entertainment and pop-culture conversation.
• Able to write fast without letting structure or accuracy slip.
• Comfortable taking edits and rewriting to a brief without ego.
• Range - funny, straight or persuasive, depending on what the piece needs.

Responsibilities

• Article Writing: Lifestyle and entertainment pieces—trends, celebrity, culture, human interest—researched, structured and publish-ready.
• Short-Form Copy: Hooks, headlines, captions and CTAs written to the platform rather than pasted across all of them.
• Script Support: Turn briefs and research into tight short-form video scripts alongside the Storytelling team.
• Voice & Tone: Hold a consistent voice per brand and per platform, and switch between them cleanly.
• Editing & Polish: Self-edit to a publishable standard: grammar, flow, structure and headline discipline.
• Research Partnership: Write from Content Researcher briefs, and chase your own angle when a brief is thin.
• Search Awareness: Write for search intent without the copy reading like it was written for a crawler.
• Turnaround: Hit daily and weekly deadlines while the news cycle keeps moving underneath you.

Skills

Excellent written English

Lifestyle/pop-culture understanding

Fast writing

Editing to brief

Voice & tone versatility

Job description

We're looking for a Copywriter to join Infinity Media - a writer who can move from a long-form lifestyle feature to a fifteen-second script to a single line of campaign copy without losing the voice.

You'll sit between research and creative, turning raw material - celebrity news, cultural moments, trends, brand briefs - into finished copy across articles, social and campaigns. This is a high-volume writing seat: what matters is that you write clean, write fast, and can hold more than one voice in your head at a time.

At a glance

• Team Creatives
• Type Full-Time, on-site
• Location Gulberg III, Lahore
• Schedule Mon-Sat, 9am-6pm
• Openings 1

What You'll Do

• Article Writing: Lifestyle and entertainment pieces - trends, celebrity, culture, human interest - researched, structured and publish-ready
• Short-Form Copy: Hooks, headlines, captions and CTAs written to the platform rather than pasted across all of them
• Script Support: Turn briefs and research into tight short-form video scripts alongside the Storytelling team
• Voice & Tone: Hold a consistent voice per brand and per platform - and switch between them cleanly
• Editing & Polish: Self-edit to a publishable standard: grammar, flow, structure and headline discipline
• Research Partnership: Write from Content Researcher briefs, and chase your own angle when a brief is thin
• Search Awareness: Write for search intent without the copy reading like it was written for a crawler
• Turnaround: Hit daily and weekly deadlines while the news cycle keeps moving underneath you

What We're Looking For

• A portfolio of published writing - articles, blogs, social copy or scripts
• Excellent written English in a natural, conversational register
• A real grip on lifestyle, entertainment and pop-culture conversation
• Able to write fast without letting structure or accuracy slip
• Comfortable taking edits and rewriting to a brief without ego
• Range - funny, straight or persuasive, depending on what the piece needs

Bonus Points

• Experience at a digital publisher, content agency or newsroom
• Familiarity with SEO and how search intent shapes a headline
• Short-form video scripting experience
• Your own blog, newsletter, or a body of published bylines

Why Infinity Media?

Your words reach an audience in the millions, usually the same week you write them. You'll write across formats instead of being parked on one, with researchers feeding you angles and a creative team turning your copy into finished work.