Content Marketing Specialist

Hire Ninja; Rawalpindi Cantonment; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A digital sales platform is seeking a creative and data-driven marketer to lead their content marketing efforts. You will develop strategies and produce high-quality content to enhance brand awareness and generate leads. The ideal candidate should possess exceptional writing skills, a strategic mindset, and thrive in a startup environment. This role offers the chance to build and scale a content marketing team while making a significant impact on the company's success.

Qualifications

• Exceptional writing skills to create engaging and informative content.
• Ability to develop effective content marketing strategies.
• Experience in running integrated marketing campaigns.

Responsibilities

• Develop content marketing strategy to position the company as a key player.
• Create and produce various types of content.
• Establish benchmarks for success and ROI measurement.

Skills

Content creation

Analytical skills

Strategic mindset

Excellent communication

Experience managing freelancers

Job description

Anhance is looking for a creative and data-driven marketer to build and scale our content marketing efforts. Anhance is a digital sales platform designed to help marketers sell their digital content with ease.

This is a key role for the company to elevate our content to the next level. You will be responsible for content marketing for a company that lives and breathes content marketing. This role combines strategy and hands-on execution for scale.

What you'll do day by day:

• Develop a deep understanding of our space and buyers. Build a solid content marketing strategy to position us as a key market player.
• Create exceptional content. Identify key campaign themes and produce various types of content (blog posts, infographics, webinars, etc.). Run integrated campaigns to boost brand awareness and generate leads.
• Develop your own brand voice and tone. Ensure content meets high editorial standards, reflects our voice & brand guidelines, and benefits our target audience and customers.
• Establish benchmarks for success and ROI. Implement tools and processes for effective content creation and measurement.
• Collaborate with sales, support, and product teams to identify opportunities for content creation. Spot early trends and develop industry-leading content. Lead and engage an editorial board.
• Distribute and amplify content across channels. Experiment with new methods to reach new audiences.

Why you want this job:

• High impact. This role is crucial to our success and growth programs.
• Potential for success. You can build and scale a content marketing team.
• Great team. We work hard, have fun, and are passionate about our vision and values.
• Our impact. We’re disrupting traditional business models and building something unique.

Job Specification

• Exceptional writing skills. Able to craft interesting, viral, and informative content on any topic.
• Strategic mindset. Understands our customers, industry, and B2B marketing to develop effective strategies.
• Hands-on approach. Willing to roll up sleeves, create content, run campaigns, and scale programs.
• Creative. Open to trying new ideas to elevate our creativity.
• Analytical. Focuses on data and ROI, experienced with budgets, analytics, and automation tools.
• Excellent communicator. Capable of sharing information internally and externally.
• Experience managing freelancers (writers, designers, animators) to produce high-quality content.
• Thrives in a fast-paced startup environment and eager to shape the future of content marketing.

Location: Rawalpindi, Pakistan