Content Marketing Specialist

Arthur Lawrence Pakistan; Karachi Division; On-site; PKR 30,000 - 60,000; Full time

Job summary

An established industry player is on the lookout for a talented Content Marketing Specialist to join their dynamic team in Karachi. This role involves crafting engaging content, managing social media platforms, and enhancing the personal brands of company leadership. The ideal candidate will possess strong skills in content creation, SEO optimization, and social media strategy, driving brand authority and audience engagement. If you are passionate about content marketing and eager to make a significant impact, this is the perfect opportunity for you.

Qualifications

• 3-5 years of experience in content marketing or social media.
• Proven expertise in managing content on various digital platforms.

Responsibilities

• Develop SEO-optimized blog posts and maintain high-quality writing.
• Manage and grow social media channels to drive engagement.

Skills

Content Creation

Social Media Management

SEO Optimization

Engagement Strategies

Ghostwriting

Thought Leadership

Education

Bachelor's Degree in Marketing or related field

Tools

Hootsuite

Buffer

Sprout Social

Blogspot

LinkedIn

TikTok

Job description

Arthur Lawrence Pakistan is seeking a skilled Content Marketing Specialist to craft compelling content, manage social media platforms, and position the company's leadership as industry experts. The ideal candidate should be adept at content creation, social media growth, and engagement strategies, with experience in thought leadership and brand positioning.

Key Responsibilities:



Develop SEO-optimized blog posts and maintain high-quality, industry-relevant writing.


Manage and grow social media channels (LinkedIn, Twitter, Instagram, etc.), including content tailored for TikTok Reels to drive engagement.


Build and manage personal brands for leadership on LinkedIn by creating thought-leadership content and fostering influencer relationships.


Plan, produce, and promote podcast episodes, ensuring audience engagement and growth.


Ghostwrite articles for executives and secure guest-writing opportunities to enhance brand authority.


Analyze content performance, track KPIs, and optimize strategies using data insights.



Qualifications:



3-5 years of experience in content marketing, social media, or a similar field.


Proven expertise in creating and managing content on Blogspot, LinkedIn, TikTok, and other digital platforms.


Strong content strategy skills with a focus on engagement and conversion.


Experience in ghostwriting, thought leadership, and publication opportunities.


Familiarity with social media tools and scheduling platforms (e.g., Hootsuite, Buffer, Sprout Social).


Knowledge of SEO, keyword research, and content optimization techniques.



Shift Timings:

12:00 PM - 9:00 PM (Monday - Friday) ONSITE