Content Marketing Strategist for Tech & Media

ibex. Pakistan; Lahore; On-site; PKR 420,000 - 680,000; Full time

Job summary

ibex. Pakistan is seeking a skilled content marketer to create high-quality, convertible content supporting marketing goals. The role covers blogs, web copy, social media, ads, and email outreach with a focus on SEO and audience personas.

You will research trends, optimize content for various platforms, and collaborate across teams while continually learning new marketing techniques and technologies.

Qualifications

• Experience writing for websites, blogs, social media, ads, and email outreach.
• Understanding of content marketing strategies, user funnels, and personas.
• Ability to liaise with team and approvals at different levels.
• Knowledge of content-related Google updates.
• Ability to write about Internet and TV technologies.
• Eager to learn and adopt new marketing techniques and technologies.

Responsibilities

• Search capabilities with basic knowledge using Google operators.
• Researching viral and competitor content relevant to our niche and websites
• Experience in writing versatile pieces of content encompassing blogs, website content, technical pieces, research papers, guides and promotional emails/ads etc.
• Capability to understand technologies related to cable, and tv and write up helpful content
• Writing content optimized for Search Engine/social media and suitable to different publishing platforms
• Ability to adapt writing style in accordance with the publishing platforms and tweak content until approved
• Thorough knowledge of content marketing strategies, user funnels, personas etc.
• Keyword research capabilities on Google Keyword Planners, Moz, SEM Rush
• The incumbent should have the ability to liaise with team members and work his/her way through the different levels of approvals
• The quest for knowledge and urgency to learn new marketing techniques and technologies is a must
• Content marketer will be writing copy for websites, blogs, social media posts, ads, email outreach, and doing research/efforts required for online marketing endeavors
• Experience in writing diverse content, including blogs, Webcopy content, technical articles, research papers, guides, and promotional emails/ads.

Skills

Content writing

SEO writing

Keyword research

Content marketing

Research skills

Team collaboration

Adaptable writing

Google updates

Tech writing

Tools

Google Keyword Planner

Moz

SEMrush

Job description

ibex. Pakistan is seeking a skilled content marketer to create high-quality, convertible content supporting marketing goals. The role covers blogs, web copy, social media, ads, and email outreach with a focus on SEO and audience personas.

You will research trends, optimize content for various platforms, and collaborate across teams while continually learning new marketing techniques and technologies.